YouTube’s Keyword Research Tool Available To Everyone This Month

YouTube Search Insights, a tool designed to showcase valuable keyword data, will be available for all channels later this month.

The launch follows a limited trial period that began in November, at which time YouTube provided a preview to everyone. What to expect from Search Insights,

YouTube hasn’t made any significant changes to Search Insights since it was rolled out to select users a few months ago.

If you were part of the test group, you can continue to use the equipment as you have become accustomed.

For those accessing Search Insights for the first time, here’s more about what it is and how it can help create more successful content.

What is YouTube Search Insights?

YouTube Search Insights is built to help with content planning by providing data that you can use to create more relevant content.

The data revealed by Search Insights will inform you about what your specific audience is looking for.

In addition, you can get data on what the broader YouTube audience is searching for by doing a keyword search to see estimated search volume.

If a keyword has high search volume but relatively few relevant results, Search Insights gives it a . will say material difference,

A content gap is a prime opportunity to provide your audience with content they may not be getting enough of.

Depending on your niche, you may be able to create an exhaustive content plan targeting keywords with content gaps.

The data in Search Insights is based on what users have searched for in the past 28 days.

How do I access YouTube Search Insights?

Search Insights lives in the Research tab youtube studio on the desktop.

You can access it by logging into YouTube Studio and clicking on Analytics in the navigation menu on the left.

navigate from there research Tab and look for the section titled “Search for your audience”,

On this screen you can access data about what your audience is searching for, and data about what general YouTube viewers are searching for.

First you will see your audience and a list of top keywords being searched by audiences like you.

Search Insights will display the level of search volume for that keyword (low, medium, or high), and the number of views your channel has received from searches for that keyword in the past 28 days.

clicking on “search all over youtube” Will bring you to a screen where you can view search data for general topics and specific keywords.

You can also filter the results to only show content gaps, if that’s what you’re primarily interested in.


YouTube Search Insights can be a good starting point for doing keyword research and finding your next video ideas.

A few things to note:

  • This only works for English search terms (YouTube is working on making it available in more languages).
  • It only shows the query coming from users in US, UK, Canada, Australia and India.
  • It can only be accessed on the desktop.

The tool will be available for all channels by the end of April.

Source, YouTube Creator Insider

Featured Image: GarageStock/Shutterstock

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