YouTube Expands Shorts To More Surfaces On Mobile & Desktop


YouTube begins displaying short videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section.

Expanding the visibility of shorts has the potential to increase their reach, as they can now be discovered in more places throughout the YouTube website and app.

This is the first worthwhile update for Shorts this year, which is notable as it comes to rolling out new features.

YouTube Shorts launched in 2020 with a lot of hype behind it, followed by a series of rapid updates through the following year.

Updates have slowed since then, though it looks like Shorts is on YouTube’s radar again.

These updates could also put shorts on the radar of many new viewers. See what’s changing here.

YouTube shortens the shelf in trending pages

YouTube’s trending page is getting a carousel dedicated to short-form videos — or what the company calls a . refers to as shorts shelf,

With the addition of the shorts shelf, short videos will be filtered from the list of trending videos.

Now, the shorts will appear in your carousel at the top of the page.

The goal behind this change is to improve the overall experience of the trending page, although it also has the effect of making shorts more discoverable.

The Shorts Shelf will display the most popular videos at the user’s location.

YouTube is rolling it out in the US, UK, Canada, Australia, Brazil, Germany, India, France, Indonesia and MENA (Middle East and North Africa) along with more regions.

YouTube Shorts on Desktop and Mobile Web

Shorts are gaining more visibility on desktop and mobile browsers, with the addition of a new tab and homepage carousel.

With this update, YouTube aims to create a more consistent experience for shorts across all surfaces.

Previously, shorts were more searchable in the YouTube app than the YouTube website.

It is now easier for people to search and watch shorts on desktop, tablet and mobile web.


Source, YouTube Creator Insider

Featured Image: Kaspers Grinwalds/Shutterstock





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