What Would You Say Should Be The Top SEO Focus This 2022?

This comes from Ian from Ask an SEO Question San Juan, who asks:

“What would you say is the top SEO focus this coming 2022 should be for a brand that is looking to grow its wholesale products business to generate more leads and sales?”

Every year, SEO professionals look for a magic bullet.

Even after 21 years, I’m still hoping to find technology that automatically ranks sites for any query I need.

I haven’t received it yet.

And I know I never will.

But I still watch.

Most SEO experts I know still watch.

And we talk about the latest trends emerging from our hours-long reverse engineering efforts.

And while there are certainly “hot” techniques, I want readers of this column to understand that the basics of SEO haven’t changed in a long time.

Instead of chasing down algorithmic messes that come and go as fast as your latest Google rep, I suggest going back to basics.

the basics are still the same

Since the advent of link-based algorithms like Google’s PageRank, the basics of search engine optimization have remained the same.

I can’t guarantee much in life – Google tells me not to give guarantees.

But I can guarantee that if you do the following five things correctly for each question, you will rank for that question.

Here I am considering the Five Pillars of Search Engine Optimization:


Your website’s code is the basis of your entire marketing strategy.

This site needs to be coded so that search engines can easily find the great content you create.

Your website’s code may not rank you – but if not done properly, it can keep you from ranking.


Words mean things.

Your website content needs to be omnipresent for your prospects.

You should have content that works for visitors who are ready to buy, plus they need a little more information before making a purchase or filling out a lead form.

Your content also needs to use the keywords and phrases you want to rank for.

According to Google, your content Carrying out expertise, project authority, and project trust, It is commonly referred to by its culinary abbreviation, EAT.


Also known as link building, this is what separates a good SEO expert from a great SEO specialist.

Most people who do SEO can handle the technical side of things. Many people can also create a coherent and effective content strategy.

But building links is hard.

This requires a public relations mindset equipped with SEO knowledge.

Buying links is risky and I do not recommend it.

Work to build a link strategy that builds on its own. For a warehouse, I would initially look to my vendors and partners for links.

then i will look to make linkable content Which influential people in my field would like.


Social media doesn’t really help your SEO directly, but social media is how we promote and spread the great content we create.

Social media is often how we connect with the influencers we need to link to.

Your communication strategy is important to SEO, even if links on social media may not promote you in Google.


The data tells you where to go.

Google Analytics Self can provide you with content ideas, UX insights, audience disclosures, and more.

Spend time on your data.

If you don’t know what you’re looking for, hire others to spend time on your data.

I’ve been doing SEO for 21 years, and I still often have another set of eyes on my team reviewing the data to make sure I’m not missing anything.

Do these five things better than the other guy, and you’ll outdo him every time.

But be careful – you have to win every question you want to rank for.

Most of us will never win that battle all the time.

And that’s one reason SEO is trending and not a set-it-and-forget-it strategy.

Know your audience

Knowing your audience for 2022 is not a new trend, but I think a lot of SEO campaigns have missed the mark.

Just because the work we do as SEO professionals is sometimes technical in nature, it doesn’t mean that our audience is technical.

In fact, I have seen a lot of SEO experts think that the audience they are targeting is similar to theirs.

In most cases, the audience is very different from the person optimizing the site.

SEO professionals need to practice empathy in our keyword research, UX transformation, content creation, and basically, everything we do.

Know the likes and dislikes of your audience.

Know their political tendencies, if possible.

Know their average income, age and gender.

Understand the best way to get in touch Yours audience.

This is different from a company selling tea or mortgage refinance to B2B warehouse clients.

Use your website data along with the data given to us by search engines to better understand your audience.

ROI can be important.

in conclusion

Stop chasing the latest silver bullet.

Double down on the basics of SEO that haven’t changed in more than 15 years.

Remember that every query is different, and you need to win on each search.

Do these things and you will reach your ROI goals.

more resources:

Featured Image: Wayhome Studios/Shutterstock

editor’s Note: ask a seo There is a weekly SEO advice column written by some of the industry’s top SEO experts, hand-selected by Search Engine Journal. Have a question about SEO? fill out our form, You can see your answer in the next #AskanSEO post!

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