What It Is & How To Use It

Link attributes abound in the world of SEO including link titles, alternative articleand others.

In fact, there are New Rules This is what you need to use if you want to stay up-to-date on your link optimization.

These types of qualities are important. Not only do they help clarify the context of your link, but they also help control how Google treats it.

whether it is one paid link or free, you need to make sure you’re using the right attributes so that Google doesn’t misinterpret the meaning of your link, resulting in poor results.

And SEO is about results!

The way you get better results is by implementing best practices and making sure you don’t run away from it. Google’s Webmaster Guidelines,

For example, it is not OK to use duplicate alternative text as the link title text. There are different ways to use alt text and title text, both of which are useful for an SEO pro. should pay attention to,

The following includes an overview of the link title attribute and what you need to know about it in order to be successful.

Let’s dive right in!

link title attribute best practices

You should use the link title when you are providing more information about the link.

Do not use the link title to re-provide information, as this is a usability failure that will only result in annoyance of your users.

Have you ever encountered the incident where the exact link title appears when hovering over it?

You didn’t need to know something that was already visible on the page, did you?

Some of your users may think the same way.

The best question you can ask yourself when optimizing is: will it add information to my links or will it annoy my users repetitively?

Focus on Optimizing for Users Instead of Search Engines

Optimize for your users instead of search engines.

Yes, this is nothing new. But it is effective.


  • Overstuff the link title attribute with keywords.
  • Duplicate the topic title.


  • Write the title of the link so that something unique is visible to users.
  • Write the title of the link with the users in mind.

The link anchor text is assumed to be the name of the link itself.

The link title attribute is supposed to provide more information about where the link will be sent to the user who clicks on that link.

How, Exactly, Should You Use the Link Title Attribute?

Google’s search advocate John Mueller has elaborated on this in the past. Google Webmaster Office Hours Hangout, This discussion starts at the 00:42 point.

Google uses both the title attribute and anchor text together within the link to enhance their understanding of the link’s context.

He explains that you can test this with the word you make up, and add it as a title attribute.

Then, you can wait a bit for things to be indexed, and then you can check its results.

Ideally, one can use the title attribute to cover missing information in the anchor text. And Google will use these two features together when crawling your link.

Does the link title attribute help support accessibility?

There is some disagreement among SEO professionals as to whether accessibility should not be included in SEO best practices.

I am of the opinion that reach, while not a direct ranking factor, is one of those indirect ranking factors that are undeniable in terms of their value.

This will help improve your client’s site and their bottom line by reducing accessibility lawsuits for not including basic accessibility items such as alt text.

(Being inclusive also expands your audience and customer base.)

Alternate text, or alternative text for short, is an image feature that gives text to screen readers for the visually impaired.

In theory, you’d think the link title attribute works in a similar way.

However, this is not the case.

W3C states Following:

“Current User Agents and Assistive Technologies leave no feedback To the user when the title attribute content in the link is available.

Some graphical user agents will display a tool tip when the mouse is hovered over an anchor element that has a title attribute. However, current user agents do not provide access to the title attribute content via the keyboard.

In some common user agents the tool tip disappears after a short time (about five seconds).

This can cause difficulty in accessing title attribute material for users who can use a mouse but have fine motor skill impairment, and may cause difficulties for users who need more time to read a tool tip. it occurs.

Current graphical user agents do not provide a mechanism to control the presentation of title attribute content.

The user cannot change the size of the tool tip text or control the foreground and background colors.

The location and location of the tool tip cannot be controlled by users, leaving some screen magnifier users unable to access meaningful portions of the title attribute content as the tool tip may not be fully displayed within the viewport.

Some user agents allow access to supplemental information through context menus.

For example, the keystroke combination Shift+F10 followed by P will display the title attribute content, as well as other supplementary information in Mozilla/Firefox.

It’s not perfect, so it’s almost impossible to provide a good way to implement access in this scenario.

This is why it is important to take a more in-depth look at the guidelines for these elements.

They don’t always work the way you think they should and in some cases, elements can even change in a flash.

How to use the link title attribute: an example

Here’s an example of using the link title attribute correctly:

title = “This is a link to the Search Engine Journal website”>SEJ

What are search engines called?

We can speculate all day long, but at the end of the day, last word of search engine It’s on the link title attribute:

“The ‘title’ attribute is slightly different: it ‘provides advisory information about the element for which it is set.’

Since Googlebot doesn’t look at images directly, we usually focus on the information in the ‘alt’ attribute.

If they provide value to your users, feel free to complement the ‘alt’ attribute with the ‘title’ and other attributes!”

this is bing have to say,

“Think of the anchor text as your primary description of the linked page.

But if you do inline linking within paragraphs of your body text, you must maintain the natural, logical flow of language in the paragraph, which can limit your link text description.

Thus, you can use the title attribute to add additional keyword information about the linked page without adversely affecting the readability of the text for the end user.”

What do other SEO professionals say?

Based on the opinion of many people who have done SEO over the years, the link title attribute has no weight on search engines.

There is also some usability concern when it comes to the link title attribute.

For most browsers, it will appear when you move your cursor over the link.

Because of this, you don’t have to copy the anchor text into a title attribute. If the title attribute is unable to provide additional information, you should not use,

“Don’t add link titles to all links: If it is clear from the context of the link anchor and its surroundings where the link will be headed, a link title will reduce usability by being one more thing that users will need to see. “

Rise in accessibility lawsuits: should you be worried?

On January 4, 2019, it was reported that Beyonce.com was sued on access issues.

also hit accessibility litigation issues in the past.

Accessibility should always be a concern for SEO professionals as you must increase revenue and ROI for your clients.

When an accessibility lawsuit occurs, your client loses money or ROI in the absence of these efforts. Also, they are usually not happy with your website.

Your efforts as an SEO should include ensuring that link title attributes and links are visible and usable by your users regardless of their capabilities.

Focus on your users, not search engines

When writing link title attributes, be sure to write for users, and don’t create spammy text just for search engines.

Because, it will be the users who – primarily – are going to be using this title text.

At the end of the day, accessibility matters:

  • Don’t make the link difficult to read.
  • Don’t make link headings difficult to use or understand.

To make sure your users are happy and excited about your website, make things great by focusing on the user experience.

tl; DR: Major Takeaways

Key takeaways include the following:

  • Do not use duplicate alt and title attributes in your links.
  • Pay attention to your users when writing these, but also pay attention to what search engines will crawl.
  • Pay attention to what missing information will be added using the title attribute.
  • Optimize your links if the title attribute adds new information.
  • Don’t use the title attribute if it doesn’t add new information.
  • Make sure you use these features in a way that promotes greater accessibility for users with disabilities.
  • Don’t over-optimize. Avoid adding title attributes to links that don’t require them.

If you’re in doubt about whether the link title attribute is something that’s going to benefit you, it’s probably best not to use it. and instead, consult John Mueller Or any other SEO professional you trust.

Apart from his office hours hangouts, John is known to be on Twitter and answer burning questions from SEO professionals around the world.

more resources:

Featured image: bestforbest/Shutterstock

Source link

Leave a Comment