TikTok Taps Into GIPHY’s Video Clips With New Editing Tool


TikTok and GIPHY are partnering on a new editing tool that lets users quickly access clips from a vast library of short videos.

The TikTok library is the name of the new in-app tool, and it is quite different from the previous GIPHY integration.

This integration is the first to use GIPHY’s library of videos, also known as GIFs with sound.

TikTok said in an announcement:

“Today, we are introducing the latest addition to our creativity toolkit as we begin rolling out Library, a new in-app creation tool with content from GIPHY that provides the opportunity to access a wider range of content. , opens up even more creative possibilities.

The library also unlocks a new range of entertainment content, making it easy for people to start or participate in their own trends using clips from their favorite shows, GIFs, memes, and more.

GIPHY’s other integration with TikTok – via the green screen and stickers – allows users to place GIFs on top of or behind their recorded content.

The TikTok library is different as it lets users edit popular video clips to their original content.

The GIPHY integration within the TikTok library includes high quality, recognizable clips from a verified roster of partners, including HBO, ABC, Hulu and more.

An announcement from GIPHY shows how the new feature fits into the TikTok ecosystem:

“Like Duet and Stitch, or the latest trending sound, TikTok’s library of content is designed to be optimized into engaging and creative videos. This unlocks a new range of entertainment content for users to comment, discuss or parody and allows more creators to participate or start their own trends. And we think GIPHY Clips will bring a whole new dimension of entertainment to the TikTok ecosystem. ,

How to use GIPHY Clips in TikTok

Access the new TikTok Library feature by following these steps:

  • From the Camera screen, tap the New Library icon on the vertical sidebar.
  • Once on the Library screen, you can quickly select trending content or use the search bar to find something specific.
  • Crop the selected clip to the desired length and return to the shoot page to continue creating your video.
Tik Tok enters GIPHY's video clips with new editing toolsScreenshot from newsroom.tiktok.com, March 2022.

GIPHY is the first partner to be integrated with the TikTok library. GIPHY clips available at launch include:

  • reactions: Related content that captures a raw emotional response.
  • Citation: memorable phrases from recognizable personalities.
  • People: Clips of famous actors, athletes and public figures.
  • iconic moment: Like speeches, movie scenes, sports highlights, and more.

TikTok Library is rolling out this week on Android and next week on iOS.

The library will eventually expand to include more content sources, audio and sounds, text templates, user-generated content, and more.


sources say, TIC Toc, Giphy

Featured image: Screenshot from GIPHY.Medium.com, March 2022.





Source link

Leave a Comment