The Most Sought-After Marketing Jobs In 2022


According to a report released last month by Bureau of Labor StatisticsThere are currently 11.3 million job opportunities in the US

Like most other industries, marketing has been hit by the so-called “Great Resignation”, although demand continues to increase, with the total number of marketing jobs expected to grow by 10% by 2030.

As part of its series analyzing the marketing jobs landscape in 2022, LinkedIn was checked Changes within the sector, identifying the skills most sought after by employers, positions available and how marketers are adapting to the changing economy.

Noticing significant changes in marketing staff

According to a LinkedIn report, 31% of LinkedIn members worldwide reported job changes in 2021, which includes 618,000 marketers.

The trend was highest in the Asia-Pacific region, which saw a 59% increase in job changes year-on-year. Europe, the Middle East and Africa recorded growth of 46%, while North America had the lowest job change growth at 38%.

Top Marketing Skills in Demand

There is a clear favorite for the most in-demand skill and learning topic, as LinkedIn reports: Digital Marketing.

This may be due to its wide applicability, although the pandemic-induced shift from in-person to online has also highlighted the importance of the digital sector in a wider range of areas.

Marketing skills that are highly sought after in North America are:

  1. sales
  2. event marketing
  3. digital marketing
  4. social media Marketing
  5. asset management

In Europe and the Middle East, the most valuable skills are:

  1. digital marketing
  2. sales
  3. advertising presentation
  4. email marketing
  5. Search Engine Optimization

Asian employers are looking for marketing professionals with skills in the following:

  1. digital marketing
  2. advertising presentation
  3. affiliate marketing
  4. Facebook Marketing
  5. social media marketing

according to this linkedin learning, Marketing professionals are also working on their soft skills, including time management and interpersonal communication.

Roles for Ongoing Marketers

The most in-demand marketing businesses in North America are:

  1. social media Marketing
  2. marketing strategist
  3. marketing Manager
  4. online specialist
  5. product marketing manager

In Europe and the Middle East, the most sought after professionals work in:

  1. marketing Manager
  2. marketing Specialist
  3. social media managers
  4. digital marketing specialist
  5. digital marketing manager

Hiring companies in the Asia-Pacific region are seeking:

  1. content writer
  2. digital marketing specialist
  3. marketing Manager
  4. digital marketing manager
  5. digital marketing executives

Even with remote options, marketers are moving to bigger cities

The growing trend of remote working is increasing worldwide, with North America leading with a 121% increase in remote jobs, followed by the Asia-Pacific with 77% growth and Europe with 58% growth.

However, even with the rise in remote and hybrid at-home/in-office positions, LinkedIn found that marketing professionals are still moving to larger urban areas. New marketing talent has arrived in cities such as New York, Los Angeles, London, Paris, Singapore and Sydney.

salary-driven job change

In the study, LinkedIn found that many marketers are accepting different positions based on salary and not seniority. North America reported that just 30% of job changes involved promotion with 46% considered lateral moves.

In Europe and Asia, it was actually more common for marketers to go down in seniority when accepting new positions (50% and 47%, respectively).

Read LinkedIn’s blog post on their findings Here,


Featured Image: BlueSky Images/Shutterstock





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