SaaS Content Marketing: A Complete Guide [eBook]


You’ve probably heard that content marketing is an essential part of your marketing strategy and key to new customer acquisition and retention.

Implementing content and SEO best practices is a great start.

But for SaaS marketers in competitive markets, you need a SaaS-specific strategy to take you that extra mile.

So what is it that is unique to content marketing for SaaS?

How can you incorporate this into your strategy?

Chandaal Nolasco da Silva has it all for you in our new eBook, SaaS Content Marketing: A Complete Guide,

Knowing your target audience, determining the best channels to attract them, refining your content processes, and consistently coming up with creative content ideas can help you stay ahead of the competition.

From brand awareness to engagement and lead generation to customer retention, you’ll find actionable tips and expert advice to help you put these concepts to work.

In this guide, you will learn:

  • The unique challenges facing SaaS companies and how these current opportunities are to connect with your audience through customized content.
  • How SaaS content marketers define their audience and where they engage online.
  • What types of content resonate across different platforms and how people consume SaaS content in different ways across channels, devices, and formats.
  • How to shape the SaaS marketing funnel and fuel it with interesting, relevant content that delivers to the user every step of the way.
  • Why thematic content resonates so well with readers and how to use it to your maximum benefit.
  • How to structure and build a content program that consistently delivers high quality SaaS content to power all of your marketing campaigns.
  • Where to find additional resources for your measurement strategy to make sure you are maximizing the value of the data your program produces.

Chandal Nolasco da Silva, VP of Marketing and Communications for Mako Fintech, has been sharing his expertise and knowledge with Search Engine Journal’s audience since 2014.

in this guideShe shares proven SaaS content marketing frameworks and strategies as well as real-world examples to help inspire your own program.

Special thanks to our sponsor MarketMuse for supporting the creation of this complete guide.

SaaS Content Marketing: A Complete Guide





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