Proven Ways To Improve Organic Marketing Workflow Efficiency

As SEO professionals, it’s challenging to get people to buy in and care about what we do.

Sometimes it becomes even more difficult to remind them what SEO means.

However, more and more companies are putting their effort and attention into building their digital marketing teams, especially within organic marketing or SEO.

The past few years have shown us that companies can no longer rely solely on their brick-and-mortar or traditional marketing methods.

With companies from all industries now prioritizing a digital-first strategy across the organization, it is essential that you are optimizing workflow to support the best possible ROI.

This article provides the foundation for optimal ways to drive a marketing team, implement SEO recommendations, and increase efficiency in your organic marketing workflow.

Why is the organic marketing workflow so important?

For a very long time, SEO professionals have been considered as the watchdog of their organization.

We deal with “SEO-ing stuff” months after production, or technical changes we are not consulted about and only learn about them when issues need to be cleared up.

We need to be more proactive when using our SEO insights and make sure your organization’s SEO experts have a seat at the table.

SEO professionals and organic marketing team can no longer be kept away from the rest of the digital marketing department or organization.

the key is learning how to break these silos And enable SEO across the organization. It is not an easy task, but it is essential if you want to increase efficiency and see organic success.

When organic marketing is involved in the conversation, it allows SEOs to ensure that the content is set up for success.

Wouldn’t every organization want its content to perform well from the start?

Organizations with the best performing content have the most efficient organic marketing workflows and are the most mature companies from an organic marketing perspective.

What is Organic Marketing Maturity?

being a Mature Organic Marketing Company This means you have the right combination of people, processes, tools and metrics to help inform digital marketing and the overall strategy of the company.

Let’s break down each of these areas to see how we can create a proactive and efficient organic marketing workflow.

How to Create a More Efficient Organic Marketing Workflow

One of the easiest ways to make your workflow more efficient is to make more people in the organization aware of SEO and the benefits it provides when prioritized across the board.

Educate and promote your organization around SEO

By educating and promoting the organization around SEO, in-house experts can immediately make more people aware of SEO best practices.

Wouldn’t it be nice to have 10 people all think about SEO versus just one person tasked with being an SEO expert?

At the very least, doing so helps expand knowledge about what SEO is and how to fit into an organic marketing workflow.

Within organizations, collaboration and alignment between many different departments are key.

For example, when creating content, SEO experts need to include the marketing team, content team, legal team, development and design teams.

This means that there are usually many different stakeholders involved.

But, educating them about SEO best practices makes it easier to speed up the process next time.

The key point here is that it doesn’t matter how limited your company is with SEO resources (obviously, the more we can get, the better!) because almost anyone can be SEO with the right knowledge. .

If SEO experts can teach different departments more about SEO and use this information to help explain why it matters, we can create more SEO professionals internally.

This is why educating and promoting SEO are intrinsically important things.

Once you take the time to explain why we care about things from an SEO perspective and how it can increase results and make their job easier, there’s less push.

Remember the last time a developer ignored your request for a month?

Educating them about SEO best practices can help you Learn to prioritize technical issues without interrupting their queue.

Improve your SEO process and program

One benefit of educating the organization and other team members more about SEO best practices is to help improve the overall SEO and organic process and program.

Optimizing the SEO process and program internally is one of the biggest ways SEO specialists can help make the organic marketing workflow more efficient.

By improving the process, we can ensure that everyone is thinking about SEO when creating, updating or implementing content.

Communication with all stakeholders is the best way to ensure that SEO is included in the process moving forward.

For example, when everyone is thinking about SEO metrics or best practices, Prioritizing content to optimize and refresh Content becomes less hassle for the team. Everyone begins to understand the purpose of a content audit and what we gain by customizing old content.

In addition to process improvement, SEO professionals also need to ensure that programs and tools are leveraged correctly.

The Company’s tools and programs allow us to efficiently and effectively share data or insights that can help others in the Company understand how we are performing.

Whether we are using small tools, internal analysis, or enterprise SEO software, we must continuously monitor how our content and keywords are performing from an organic standpoint.

That way, we can benchmark our performance, easily share wins with the organization, and be alert if we need the support of a specific stakeholder to fix something.

Create metrics and KPIs to hold each department accountable

Any successful organic marketing workflow and organization will need specific metrics or KPIs to measure success.

You can educate and promote SEO as much as you want and improve our SEO process. However, if you don’t define what you’re trying to achieve before you do it, it will make it harder to tell a success story.

Half the story is always using SEO insights/data to make a recommendation.

But without implementing the recommendations and measuring the results it generates, you won’t know exactly what happened or you won’t be able to measure the ROI of your efforts.

SEO experts need to make sure you have the most efficient organic marketing workflow possible Set clear KPIs To measure the impact on the organization.

It enables us to be more agile and to act faster when we see a problem.

Plus, it allows us to see if our strategy is really working.

SEO is a long-term lead generation strategy versus short-term gain paid search provides, so it is important to report winnings consistently to close the loop and bring visibility to the ROI of our efforts.

ROI within SEO It’s hard to prove, but within content marketing we can use metrics like organic traffic, keyword ranking, and conversion rate to prove our success.

It is up to us to keep stakeholders in the loop that our SEO efforts are reaping the rewards and driving revenue.

Doing so enables everyone to shop in the organic marketing workflow, making us even more efficient going forward.

in conclusion

Today, most organizations do not have a mature or efficient organic marketing workflow because they have not taken these steps.

But having the awareness that changes are needed to increase efficiency means you are already ahead of most organizations.

The best part of SEO is that Google doesn’t care if you’re an enterprise, an SME, or a mom-and-pop shop.

If you are the most relevant result to show to the user and you have the best experience, Google will reward you with a result on page 1.

This is why effective (and efficient) organic marketing is one of the most important parts of a successful foundation in digital marketing.

Educating and collaborating internally with other team members, improving SEO processes and programs, and creating metrics that clearly measure SEO ROI is the winning formula for running an efficient organic marketing workflow.

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Featured image: Pure Solutions / Shutterstock

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