PPC Ad Extensions You Should Be Using Today

Ad extensions maximize your visibility in search engine results.

Here’s how Image Extensions, Structured Snippets, Price Extensions, and Call Extensions can help.

Not all ad extensions are created and displayed equal various marketing objectives,

is it on google ads either microsoft advertisingAd extensions can help you maximize your visibility in search results and improve ad performance.

Ad extensions also allow the sending of additional or more detailed messages that do not fit into the original ad copy, even with the new RSA format.

Don’t miss this opportunity.

explore four PPC Ad Extensions You should use today.

1. Image Extension

Image extensions are available worldwide.

The consumer’s visual experience when browsing products and services online has become more important in recent years.

Image extensions help create more engaging search ads for potential customers to engage with.

These extensions increase the relevance of your search ad by including images of your products or services in the ad.

Image extensions are displayed on both desktop devices and mobile devices.

These images are not banner ads and need to be followed Requirements In terms of material, quality etc.

You select the images to upload to display along with the ad text.

Another option is to use dynamic image extensions that select the most relevant images from your ad’s landing page and insert them into your ad.

Once you’ve included this feature, images from landing pages will be included in your campaigns as ad extensions.

To start using Dynamic Image Extensions, navigate to the Extensions tab of your account and click on Add dynamic image extension,

No pictures, no problem!

You can create image extension by using stock images,

Now, you can select from a range of stock images provided by Google. navigate to Image Options drop-down menu and select stock images,

After that, choose the image that you think is most relevant to your ad.

Google Ads Image Extension StockImage from Google Ads, May 2022

2. Structured Snippets

Structured snippets are “no-brainers” ad extensions.

They list specific aspects of your product or service.

This is one of the easiest ad extensions to make because values ​​have a predefined “header” and you don’t need landing pages because they don’t link to the website.

Each snippet extension has a “title”, like this:

  • Amenities.
  • brand.
  • Destination.
  • degree program.
  • syllabus.
  • Featured Hotels.
  • insurance coverage.
  • Neighborhood.
  • Service Catalog.
  • model.
  • performance.
  • Styles.
  • type.

After selecting the header, enter values ​​- such as “free wifi” or “pool” for features.

These extensions appear frequently on both platforms.

Here is an example of a company brand:

Google Ads Structured Snippets ExtensionImage from Google Ads, May 2022

This simple ad extension can add value to the searcher by providing more information and distinguishing your ad from competitors who are not using this extension.

3. Price Expansion

Price extensions are a great option for advertisers who don’t have a product feed and can benefit from showcasing products and services with price points.

Price extensions are presented in search results below the main ad text and can be useful in drawing more attention to the ad as well as leading to deeper content on the advertiser’s website.

A minimum of three and a maximum of eight items or cards can be added per value expansion.

A finder can then scroll through and click on individual items to view.

Similar to structured snippets, Google has predefined types of price extensions:

  • brand.
  • planning.
  • place.
  • Neighborhood.
  • Product Categories.
  • product levels.
  • service categories.
  • service levels.
  • Services.

Each card has a header and description of 25 characters above and below the value.

The advertiser also has the opportunity to use the cost qualification.

It is designed for products or services that do not have a set price point, hence “to”, “up to”, and “average”.

For example: “Monday dinner special from $35.”

These extensions can be added at the account, campaign or ad group level.

Adding to the ad group level is a great place to create more detailed items for a subgroup.

For example: “European holidays” vs “French holidays”.

These ad extensions can be set for custom hourly scheduling as well as start and end dates.

do i listen seasonal promotions Value coming with expansion?

I think so.

4. Call Extension

call extension Provide a phone number with your ads that redirects to the official phone number.

These are still highly relevant as an advertising strategy as mobile has become the primary tool for many searchers.

Advertisers who have avoided call extensions in the past should take a look again.

In addition to connecting searchers directly to businesses by phone calls, using the PPC platform’s forwarding numbers will show call information, call conversions and valuable search data on how people are looking for phone numbers.

did you know?

You can turn on call recording and receive recorded phone calls from ads that Google saves for 30 days.

In the following screenshot, which blurs out personal data, the caller’s phone number, area code, and the full recording of the call are listed.

google ads call extension reportImage from Google Ads, May 2022

A phone call can be counted as a conversion, which is defined by the number of seconds the caller receives the phone call.

The number of seconds for callers to turn off should be determined based on the unique phone behavior of each business.

If phone call duration is too short of this limit, or many calls are missed, it’s a good time to review some simple optimization measures:

  • Are there too many “wrong” numbers coming in? This can be due to ads being triggered by competitors based on different business names or keywords. Check the search queries and ask the phone representative what they are hearing from callers. These keywords can be used as negative keywords.
  • Too many missed calls? Make sure the ad is only scheduled during business hours when someone is available to answer that call. This could mean that the ad isn’t playing at lunchtime, for example.
  • Calls from physical locations not serviced by your business? It’s usually just a matter of adjusting the geo-targeting to be more precise. However, it may present an opportunity to learn more about these collars and the current market demand.

Bonus: Automatic Extensions + Manual Ad Extensions

When you opt in to automatic extensions, Google Ads will create extensions on your behalf and show them with your ad if it’s predicted to improve your performance.

These automatic extensions will now be eligible to appear alongside their manually created counterparts.

google ads introducing many new improvements Sitelinks, callouts, and structured snippets that make it easy to manage.

When you create sitelinks, callouts and structured snippets, you can add them at the ad group, campaign or account level.

This will make it easier for you to review and manage extensions created by Google Ads.

To see which automatic extensions are being shown with your ads, look for “Automatically created” extensions in the table view of the extensions page.

final thoughts

Ad extensions can be the key to rising above the competition in search results with greater visibility and strategic messaging.

It’s important to review ad extensions and audit them on a scheduled basis to make sure you’re learning about new opportunities available and revisiting old ones (try quarterly) .

more resources:

Featured image: Top Popular Vectors / Shutterstock

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