Nearly 50% Of Twitter Users Tweet Less Than 5 Times A Month


Does Twitter Have an Engagement Problem?

A new study from the Pew Research Center has found 49% The number of American adults on Twitter qualify as “lookers.”

The Pew Research Center defines lurkers as low tweeters who have posted less than five tweets per month since they first opened their account.

Also, when lean tweets, they are more likely to respond to someone else’s tweets rather than post their own tweets.

This data was analyzed as part of a companion study published by the Pew Research Center in November, which found that the majority of tweets are published by a minority of highly active users.

In contrast, Twitter’s sparsest users represent the majority of its US adult user base.

It portrays Twitter as a site that is filled with content published by a small percentage of users, which is consumed by a large percentage of users who are not engaging in conversation.

Let’s dig into the data to learn more about Twitter lurkers. Here are the highlights of the study.

Most Twitter lurkers are 30 to 49 years old. Huh

The study finds that Twitter lurkers are primarily older American adults.

Few tweeters 59% The number of users ranges from 30 to 49, an age group that includes older Millennials and Gen X.

Gen Z and Young Millennials Are More Likely to Be Active on Twitter, Because Only 14% Users between 18 and 29 are considered secretive.

In contrast, the 18 to 29 age group comprises Twitter’s most frequent tweeters.

See the chart below for a comparison of frequent tweeters and least tweeters by age.

About 50% of Twitter users tweet less than 5 times a monthScreenshot: pewresearch.org/fact-tank, March 2022.

The Pew Research Center notes that lurkers do not differ significantly from more active tweeters when it comes to factors such as gender, party affiliation, educational attainment or race.

Lurkers visit Twitter less often

Lurkers visit Twitter less frequently than more active tweeters 21% let’s say they visit the site every day than the site 55% More active Twitter.

Ahead, 38% Fewer tweeters say they travel weekly or daily, while 41% They are said to come only a few times a month or less.

Twitter lurkers more receptive to other perspectives

Lookers are more interested in exploring other perspectives than sharing their own views.

The study notes:

“When asked whether they use the site to express their opinion or to see what others are saying, 76 percent of detectives say they use the platform primarily to see it.” use what others are saying. Only 6% use the platform primarily to express their opinion.”

Few tweeters 13% Exploring other perspectives is their main reason for visiting the site, compared to 5% More active Twitter.

The primary reasons people use Twitter in secret are entertainment and information.

Lurkers post more replies than original tweets

the answer becomes 51% Compared to lurker’s tweets 30% More active Twitter.

Interestingly, Lurkers’ retweets make up a smaller percentage of posts than more active users’ retweets.

About 50% of Twitter users tweet less than 5 times a monthScreenshot: pewresearch.org/fact-tank, March 2022.

For more on Twitter lurkers, see full study,


Featured Image: Nikita Burdenkov/Shutterstock





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