Meta Expands Reels Monetization With Monthly Challenges


on the part of Shift to short-form videoThe Facebook-parent meta is offering more monetary incentives for content creators to produce reels.

Through updates to its Reels Play bonus program, Meta is restructuring payouts, expanding monetization opportunities, and providing creators with new insights about audiences.

In a blog post, the company says these changes are designed to reward creators who are consistently publishing high quality, original content that audiences enjoy.

Challenges Add new ways to monetize creators

Part of this update includes the introduction of Challenges on Facebook, which helps Reels Play bonus program creators to unlock new revenue streams.

The Gamified Earnings Initiative lets creators participate in a series of successive challenges that reward money for completing.

When one challenge is completed, the next challenge is unlocked until the creator has earned $4,000 in a given month or the 30-day bonus period expires.

reel challenge updateScreenshot: facebook.com/creators/reels-content-monetization-updates, May 2022.

Additionally, Meta will augment the already established advertising and revenue-sharing programs with in-stream ads. test of Overlay ads in reels on Facebook Rolling out to a wider group of creators.

According to Meta, this will “expand availability to more creators and open up more high-quality listings for advertisers on our platform.”

This may be in response to TikTok’s announcement of TikTok Pulse, a revenue-sharing scheme that allows advertisers to place ads alongside popular content.

New insights help create more relevant content

By helping content creators create short-form videos that will resonate with their audiences, Meta is increasing visibility into performance.

From Facebook’s Reels Play Bonus Insights page, creators will be able to see how many plays each reel got and how much it earned over a period of time.

Crossposting functionality will allow combined Facebook/Instagram media

Meta also announced that it will be adding crosspost functionality to Reels, allowing content creators to share videos to followers on both Instagram and Facebook.


Source, Meta for Creators

Featured Image: Marco Aliaksander/Shutterstock





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