Manager Account-Level Reporting Now Available In Google Ads


Agencies, enterprise-level, and multi-accounts rejoice!

Streamlined reporting dashboards for all your accounts are now in one view.

Google is rolling out manager account (MCC)-level reporting for all Google Ads users.

reporting changes

Until now, you were only able to view reports at the individual account level. If you are limited by this approach, you know the struggle.

All the extra time and effort between accounts to review performance really adds up.

The second problem with individual account views was that it made it difficult for advertisers to easily spot potential issues and opportunities.

With this change, you can now use the Dashboard feature here manager account level, An example of an MCC-level dashboard is below.

An example view of the Google Ads dashboard at the MCC level.Image credit: Blog.Google.com, April 2022

Dashboard-Specific Updates

Along with manager account-level visibility, Google Ads has updated and improved other features in the dashboard.

These changes will make the dashboard faster and easier to use:

  • Change the date range and dashboard filter overall
  • Add conditional formatting, rich formatting features, and interactive table cards
  • Download reports fast and at high quality
  • Dynamically resize dashboard cards and layouts
  • Create a dashboard card by copying an existing report

How to Find MCC Dashboard

It’s easy to access your dashboard.

First, go to “Reports” in the top section of your Google Ads manager account.

Finding how to navigate your MCC Dashboard view.Image credit: Screenshot taken by author, April 2022

From there, you’ll find an option to open a previously created dashboard, an option to create a new one, and a sample dashboard.

If you’re not sure where to start building your dashboard, a sample dashboard can give you a great visual start.

Homepage for MCC-level dashboards created in Google Ads.Image credit: Screenshot taken by author, April 2022

The ability to view specific metrics at the manager account-level is a game changer for advertisers.

There are several benefits to this new Google Ads capability, including:

  • Save time on account management
  • Proactive spots potential issues or opportunities that could benefit multiple accounts
  • more efficient account management
  • Ability to download reports at high quality

The last point of downloading reports at high quality should not be overlooked.

If you work in an agency or at an enterprise-level company, you can quickly get a high-level snapshot of how the company works.

with c-suite Officer, Or it can sometimes be hard to get the attention of everyone above the account manager-level.

Having a high-level report to indicate where opportunities are or where you need to focus more time gives them enough information in a short amount of time.

summary

The dashboard view of the manager account is available to all advertisers. If you’ve already created individual account dashboards, you can start from there by repeating those views at the account-level.

If you’re building a dashboard from scratch, think about ways you can include specific metrics that are appropriate for the views you’re building. You can create multiple dashboards for different groups of people, and include the data that best suits them.


Source, Google Ads Support

Featured image: Andrey_popov/Shutterstock





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