Is It A Google Ranking Factor?


Does Syndicated Content Affect Organic Search Rankings?

In some cases, syndicated content is viewed as spam.

In others, it may outweigh the original content.

And yet syndication is a widely accepted practice in journalism and content marketing alike.

But is it a ranking factor in search ranking algorithms?

In this chapter, we’ll determine whether syndicated content is a Google ranking factor.

Claim: Syndicated content is a ranking factor

Content Syndication Happens in many ways.

Individual content writers may choose to syndicate their content in an effort to reach a larger audience.

For example, a CEO might publish a blog on his company’s website.

They can then syndicate the same blog post to LinkedIn, Medium, or elsewhere.

This enables them to tap into each network’s audience and possibly link back to the main company’s website.

You can also choose to syndicate publications and blog content.

This occurs when a publisher (content creator) agrees to share its content with a single partner (syndicator) – or even multiple partners – whose goal is to share that content and the people behind its creation. To further expand the reach of the brand.

A piece of syndicated content, when it appears on a third-party site, may end in:

  • Similar (All content is identical except for the URL where he resides).
  • dense (For example, maybe only the first paragraph or part of an article is visible).
  • notably edited (For example, it has a different title, or parts of it have been edited, deleted, or rearranged).

When syndication occurs without the consent of the creator, this piracy may result in duplicate content instead of syndicated content.

Let’s call it what it really is: material theft,

Some websites use software to scrape the content of other websites.

These websites can only scrape content about a particular topic for the syndicate.

Others may scrape anything popular in an attempt to attract search traffic.

Evidence Against Syndicated Content as a Ranking Factor

Google Search Central has specific quality guidelines for webmasters. In the Advanced SEO section, they Set forth Two scenarios related to syndicated content making up webspam:

  • To publish Auto generated content created by scraping RSS feed or search results.
  • To publish Materials scraped using automated techniques that do not add any additional value Modify or modify the original content.

In either scenario, your content is unlikely to rank in search results.

Authors of original material may also be able to file for copyright infringement.

In 2012Google Search Central released a video on webspam content breaches.

This video reiterates the use of automation and scraping to make syndicated content appear as spam.

In 2018John Mueller, Google Search Advocate, talked about how syndicated content has the potential to outpace original content.

This happens when the syndicate site has extra valuable content around the pirated content.

In 2021In an article published on Google Search Central for Developers, Google discussed how to handle duplicate content.

With regard to syndicated content, they suggest the following:

“If you syndicate your content to other sites, Google will always show the version that we think is best suited for users in each given search, which may or may not be the version you prefer.” as well.

However, it is helpful to make sure that each site on which your content is syndicated includes a link to your original article. You can also ask people who use your syndicated content to use the noindex tag to prevent search engines from indexing your version of the content.

Syndicated Content as a Ranking Factor: Our Judgment

Syndicated Content: Is It a Google Ranking Factor?

If you are using content syndication to reach new audiences on popular networks high quality materialYou can increase your visibility in search by ranking on other networks.

But simply syndicating content will not help with ranking of original content in search results.

Therefore, we have classified it as likely to be a ranking factor.


Featured image: Robin Byong/Search Engine Journal





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