Is Getting Your Google Business Profile “Google Guaranteed” Worth It?

When customers are searching locally for products and services like yours, they often look for verification to make sure they’re making the right choice.

This includes reading reviews online, asking for personalized recommendations or finding out more about your business on your Google Business Profile.

Google provides a way for businesses in certain industries to earn the trust of consumers by becoming a Google Screened or Google Guarantee provider.

Eligible businesses to advertise through Google local service advertising May receive the designation Google Screened or Google Guaranteed.

This designation appears when local consumers search for services in their area.

Ads from professional service providers will appear on Google Search and on a local service site, and will only pay if a customer calls or messages the business directly through advertising.

Learn more about Google Here the screening and verification process,

Before you apply to become a Google Guaranteed, let’s explore the benefits of getting verified, how it works for consumers, and finally, how you can decide whether it’s a good fit for your business. .

What are the benefits of Google Guarantee for brands?

Any way to build trust, promote transparency in your business, and shed light on what others think of your business in a positive light is an opportunity to engage an explorer.

Businesses benefit from displaying the Google Guarantee badge in the following ways.

Provides assurance to customers

moment to believe The survey found that for 81% Consumers’ trust is a deciding factor in purchase decisions.

Yet only 34% of those same audiences trusted the brands they used. Google Guarantee helps your business with confidence.

This shows that Google has already demonstrated you as a reputable service provider and that you are confident that you will provide quality service to potential customers.

Helps your service ad stand out

Consumers will not only see your average star rating on service ads, but they will also see a prominent green checkmark.

This checkmark enables your business to stand out against competitors that are not Google screened or guaranteed.

Google Guaranteed Badge ExampleImage from Google, April 2022

Offers audio search and confirmation via phone as well

In the US only, when a customer uses voice search To find the service you want (like Google Assistant or Google Home), they’ll hear confirmation that your business is Google guaranteed.

Additionally, when customers call your business, they will still be protected by Google Guarantee.

Shows you care about the reputation of your business

Doing so requires actively identifying new opportunities to build your credibility.

Completing the Google Guarantee qualification process shows your customers that you are willing to take additional steps to ensure their satisfaction.

Completing the screening process is another step toward improving your customer’s experience with your business, from initial discovery to purchase.

Google gives your business its Seal of Approval

Google guarantees that your business will provide service to customer satisfaction with a money-back guarantee.

This means that Google trusts your business so much that it could put its bottom line at risk.

Raises Qualified Leads

Google local service advertising Be visible to customers in your given service area.

And, as mentioned earlier, you only pay when a customer calls or messages you through direct advertising. This helps in making your return on investment worthwhile.

What is Google Screen?

Google Screened is only available for select US verticals.

Google shares that:

“Professionals with Google Screens have passed extensive background and license checks conducted by local service ads, our trusted partners, or by state and/or regulatory bodies.”

The following professional services are eligible for the Google Screened badge:

  • law.
  • Financial Planning.
  • real estate.
  • Providers working in the child care or preschool industries.
Example of Google Screened Financial PlannersImage from Google, April 2022

How do businesses qualify for ads for local services?

There is no one-size-fits-all screening process.

rather than, google tells,

“…the screening process depends on the type of service, the country you are in, and whether the service provider advertises directly with Google or through one of our affiliates.” These screening processes may include licensing, insurance, and a complete background check.”

Background checks a business may conduct include:

  • Business unit check.
  • Business owner background check.
  • Service professional background check.

Background checks are performed by third-party risk management companies that Google partners with.

Google also collects and highlights ratings and reviews from customers who have hired local service providers. If a business repeatedly receives negative reviewIt may decrease ranking or may not appear in search at all.

Learn more about Business-level screening process here,

Which businesses are eligible for the Google Guarantee?

In the US, depending on the state and zip code, the following service categories may qualify for a Google Guarantee:

  • Acupuncture.
  • Animal Rescue Services.
  • Equipment repair.
  • Carpentry.
  • Carpet cleaning.
  • Child Care Services.
  • Countertop Services.
  • dance instruction.
  • Electricity.
  • Fencing.
  • Financial Planning.
  • First aid training.
  • Floors.
  • foundation.
  • funeral services.
  • garage door.
  • general contract.
  • Handyman.
  • Home Inspection/Security/Theater Services.
  • house cleaning.
  • HVAC.
  • Removal of junk
  • Landscaping.
  • language instruction.
  • law.
  • lawn care.
  • Locksmith.
  • Massage School.
  • Moving.
  • personal training.
  • pest control.
  • Pet Grooming / Adoption Services / Boarding / Training.
  • Plumbing.
  • Pool cleaning/contractor.
  • preschool.
  • real estate.
  • Roof.
  • sewage system services.
  • Siding.
  • Snow removal services.
  • tax services.
  • Tree Services.
  • teaching.
  • Veterinary Services.
  • Water damage restoration services.
  • Weight loss services.
  • Window cleaning/services.
  • Total.

Learn Here are the requirements by category for US businesses,

How does the Google Guarantee work for consumers?

When a business has a Google Guaranteed designation, consumers have an extra layer of security when booking services.

In turn, this may prompt consumers to choose a business that does not offer any other protection.

As google tells,

“Google may, in its sole and sole discretion, reimburse you the cost of the initial service if you are not satisfied with the quality of service provided, up to a lifetime limit (the maximum total amount that may be reimbursed to you by Google). for all services booked through Local Services during your lifetime).

Reimbursable lifetime limits for customers vary per country and range up to $2,000 in US dollars and $2,000 in Canadian dollars.

However, consumers are eligible for reimbursement only if the service is booked directly through Google Local Services.

Additionally, the claim for reimbursement must be filed within 30 days of completion of service.

Is it worth it to get a guarantee or investigation by Google?

Ultimately, whether or not the Google Guarantee badge is worth it depends on your business.

There are many benefits to demonstrating that Google guarantees your service, including more sales.

It improves trust in businesses, especially in the service industry, where consumers are most skeptical.

There is also no additional cost to apply for the certification.

The main point is that becoming Google Guaranteed or Screened can only improve your brand presence if your business has time to complete the signup and verification process.

start with Eligibility & Signup Process Here,

more resources:

Featured Image: maha heng245789/Shutterstock

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