instagram recently announced that it is testing a new feature that will help users discover and support social causes directly via hashtags. The Facebook-owned photo-sharing platform made the announcement through a blog post that was also shared from its official Twitter account.
This new feature will allow users to support social movements when they search for specific hashtags that are associated with certain causes. Users will be able to select the “Support” option once they reach the hashtag page to learn more about the movement.
The company noted that the new feature will also make it easier to raise awareness for these causes via a “create fundraiser” button. You can also use the “Spread the Word” button to share the hashtag page with your friends via DM.
The blog post about the announcement reads, “Hashtags have long been a place where people search for new reasons to support on Instagram, and now when you search for specific hashtags associated with certain movements, you have their support. People often come to Instagram to raise their voices, raise issues and bring communities together. They are eager to support the causes they hear about on Instagram and are always looking to take action. We’re always on the lookout for new ways to do this — these updates will make it easier to do so.”
Instagram’s new feature will help users choose hashtags aimed at popular activities on the platform including – #BlackLivesMatter, #womensrights, #climatecrisis and more.
The company said that it has joined several other organizations such as – the . The initial list of hashtags is selected after consultation with NAACPHappiness, AAJC, Hispanic Heritage Foundation and radiant. Instagram also plans to continue working with these organizations to upgrade the feature.
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