Progressive betting company Network Gaming attracts key investments from industry angels to power its next phase of international growth and product development
Network Gaming, a betting technology company innovating next generation sports prediction games, has raised £1.25m in strategic funding. Industry icon and investors in . Are included Andrew Black, Co-Founder of Betfairwho commented: “I’ve felt for some time now that the betting landscape is poised for a change, and I’m delighted to be working with Network Gaming on some new ideas.”
Black has been joined in this investment round by several other industry stalwarts. As a result, Network Gaming now has an impressive array of investors including Robert Markwick (angel investor), David O’Reilly (CEO of Colossus Bets), Einar Knobel (CEO at TX Odds), Gary Otto (LA-based angel investor and owner). Union is. Sutton United FC) and Sandford Loudon (partner in Oakvale Capital).
The company made a name for itself with the success of its first pay-to-play game, fantasy masters golf. The game pits friends and colleagues against each other and results in a dynamic live leaderboard for big cash prizes. Accordingly, this next breed of network gaming products takes what was learned from this early success – namely, putting the customer experience at the center of both game design and manufacturing.
Be it free-to-play or pay-to-play sports prediction games, Network Gaming takes a highly collaborative approach with its partners – designing bespoke, socially responsible games that target their specific needs and audience. Each game creates a superior in-play social experience, which complements the game that players are watching live.
Network Gaming’s ongoing partnership includes operator FitzDairs, The Sun’s fantasy football offering dream Team, and talkSPORT whose popular sports news and analysis shows increased audience engagement across multiple live-broadcast platforms. While its product suite covers sports for football, horse racing and golf, this investment round will fuel global growth and provide more proprietary sports in the NFL, NBA, MLB and the 2022 FIFA World Cup.
If you want to see what it is, entries are now open for fantasy masters The game, which returns for this year’s Augusta showpiece from April 7-10, is expected to see a record level of engagement through partners Fitzdares and TalkSPORT. The player who finished at the top of the leaderboard has walked away with over £50,000 in recent years.
Network Gaming CEO Harry Collins said: “We give customers the experience of a game, not just a bet. Moving up or down the leaderboard until the last second of an event provides a different kind of excitement to betting, one where friends or friends ride on a rollercoaster. The joy comes from competing against other sports fans.
“We are delighted to have an industry leader like Andrew advising us on new ideas and getting the support of other experienced innovators to make this step-change in the evolution of network gaming.”
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