How To Stay Up-to-Date In The SEO Industry

search engine optimization (SEO) is a tricky area. When you think you’ve got control over it, Google goes and Algorithm changes And what used to work doesn’t work so well now. Or have a new element to add to your SEO bag.

Although you might want to write this in SEO as “cost of doing business,” these constant changes are actually for a good reason: Google is always striving to develop a better understanding. how people use the internet,

Changes have been made to the search algorithm with the goal of providing better, more relevant information to users.

And while this is great for users, it also means that SEO professionals must be constantly up-to-date on the latest changes and best practices. And that in itself can be a major time commitment.

But fear not, we are here to help.

Tips to stay on top of SEO trends

Whether you are an experienced SEO professional or just starting my careerHere are some ways you can stay abreast of what’s happening in the industry.

Subscribe to leading SEO blogs and email newsletters

It’s no secret that Google is the top dog in the search engine arena.

As of February 2022, it’s too much 92% of search engine market share — which is what you would probably expect for a company whose name has become a verb meaning “to look up.”

And because Google is so big in this area, any SEO pro worth their salt should be sure to check out. google search central blog regularly.

The search engine is run by the giant itself; This is where you can find official updates to the Google Search core algorithm, announcements about new search features, and articles on SEO best practices.

While Google’s blog gospel is fueled by search engine optimization, there are many other valuable resources on the Internet written by digital marketing experts.

If we didn’t list ourselves first, we would certainly be sorry. search engine journal Engaged SEO exists for the sole purpose of keeping people in the loop.

And while we humbly consider ourselves a top resource, other blogs and email newsletters you should read include kevin indigs, socks, SEO FOMO And yoasto,

For your convenience, we have compiled a list of 38 other resources you might find helpful,

Join communities and forums

SEO is a community and professional like to share your knowledge, It was because of my participation in two or three communities that SEJ was started about 19 years ago.

Make sure to gather as much knowledge as you can to make sure your strategies are effective and give you the page ranking you want.

One of the best ways to do this is by reading and participating in forums on the topic.

One of the most popular communities for SEO (and just about everything else) is on reddit, Users can create posts, ask questions and share articles.

Content on this social platform is “upvote” or “downvote”, depending on the opinion of the community. This encourages quality posts to rise to the top, while poor quality posts quickly disappear.

SEO subreddits can be used for everything from job searching to troubleshooting, to acting as a strategic sounding board to keeping track of new developments in the field.

For those with specific questions, Quora is an excellent resource.

Designed as a place for knowledge sharing, it allows users to ask questions, which are then answered by the community.

With millions of answers a day, it uses a voting system to ensure that the answers are accurate.

Digg Another useful site for knowledgeable SEO professionals.

Another social network using a voting system, it aims to help users navigate an increasingly saturated media environment and identify the most useful content for their needs.

Update your News Feed and follow thought leaders on social media

love it or hate it, there’s no question Social media changed the world,

And while the downside is that it allows your, um, quirky uncle to share his thoughts on the connection between sasquatch, aliens, and the JFK murder, it also allows you to connect with people like never before. .

And if you’re not using it professionally, you’re missing out on a huge opportunity.

Twitter, linkedinand yes, even FacebookGives you unparalleled access to professionals who have built a career by sharing their experience.

With a few clicks, you can start getting SEO ideas from people like you Danny Sullivan And John Mueller, Besides Danny and John, these are 202 SEO Specialists Who we think you should follow on Twitter and other social channels.

By updating your newsfeed to include these people, you’ll not only benefit from the vast level of knowledge they share, but you’ll ensure that you stay abreast of any developments in the world of SEO.

For your convenience, we have compiled a list of top SEO experts that you should follow Here,

listen to podcasts

Do you have many other commitments, and don’t always have hours to dedicate to using the Internet to stay on top of the latest best practices?

Modern technology to the rescue once again.

podcast A great way to get dependable tips straight from notable industry experts.

And you can consume them anywhere, from train to treadmill to morning commute during your workout.

Not sure which podcasts you should listen to? Don’t worry, we’ve put together a handy list 17 of the best SEO podcasts in business.

And no list would ever be complete without mentioning our list search engine journal showWhere we talk with top industry experts and executives on all things SEO, PPC, Social Media, Content Marketing and Digital Marketing.

Watch YouTube Videos and SEO Webinars

Are you old enough to remember what life was like before the Internet?

If so, you probably remember the frustration that comes with figuring things out instead of pulling out your phone and watching a quick tutorial video.

Luckily the bad old days are behind us, and now we have an unprecedented amount of information, including useful videos and webinars hosted by experts, on platforms like YouTube.

There are many leaders in the field of SEO Youtube channel Where they upload content regularly.

These usually short videos are a great way to take quick tips and find solutions to problems you may be facing.

The channels worth following include SEO Video Show, ahrefs, Matt Diggity (more casual, Mr. Beast feel) and, of course, search engine journal,

If you have a little more time to dedicate to your SEO education, webinars are a great way to expand your knowledge.

To learn high quality SEO, there are three main contributors: semrush, BrightEdge And, you guessed it, search engine journal,

Usually available on-demand if you miss a live presentation, it’s an effective way to stay up to date with what’s happening in the field.

Attend conferences and build your network

The most valuable resource for any organization is its people. So there is a whole division called “HR”.

But, you do not have to work in the same office, organization or even country to benefit from the knowledge of other SEO professionals.

To ensure your continued success in the field of search engine optimization, it is important to: expand your network,

By getting acquainted with other people in the industry, you can imitate their successful strategies, learn from their failures, and stay on top of what’s trending – and this is one of the best places to do so. SEO Conference.

In a pre-pandemic world, there was no better way to lay your finger on the pulse of the world of search engine rankings and connect with industry leaders than at a summit or an evening cocktail hour. And it was also a great way to make new friends.

Although COVID-19 has put a temporary limit on in-person gatherings, they are starting to lift again, meaning attendees are once again able to expand their networks and gain a deeper understanding of how How top SEO professionals are achieving results.

final thoughts

If you’ve read this far, hopefully, we’ve impressed you on the importance of staying up to date on the ever-changing world of search engine optimization and have given you some resources you can use to do just that.

But even if you are a person who loves your job, you undoubtedly have other commitments in your life.

And staying abreast of the latest best practices can feel like a full-time job in itself.

You don’t have time to spend all day keeping track of the latest trends and best practices every day. And even if you can, it won’t give you the bandwidth to implement these new strategies.

But that’s why we created this excerpt: to show you the many ways you can learn and follow what’s happening in SEO.

Maybe it’s part of your morning routine where you spend some time checking your email after read latest articles,

Maybe you listen to our podcast regularly while stuck in traffic. Or maybe you prefer lunch-and-learn, where you watch webinars while you take your lunch break.

There is a wealth of SEO information out there from lots of experts that can help you take your rankings to the next level.

It is up to you how you will use their information, tips and tricks to make the most of them.

more resources:

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