How To Optimize LinkedIn For Better Connections & More Leads [Podcast]

Whether you’re in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers.

Jessica Foster, Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies.

We discussed how to grow your LinkedIn profile to build better connections and get more leads.

There aren’t many people writing about LinkedIn SEO or even looking at LinkedIn as a search algorithm-driven platform. -jessica foster, 05:06

If you can grow your following and your influence, you can generate leads through LinkedIn and not just use it to apply for jobs. -Jessica Foster, 13:40

Linkedin, by far, gets us the most ebook downloads and most newsletter subscriptions from all of these micro-phenomena we’ve set up to keep an eye on SEJ. So LinkedIn outperforms any other social media in terms of user count and quality. -Lorraine Baker, 15:15

[00:00] About Jessica
[03:26] Difference between content optimization and SEO.
[12:13] – How did LinkedIn become so popular again?
[19:03] – How algorithms work in LinkedIn.
[25:47] – Gain insights from Jessica’s LinkedIn profile walkthrough.
[31:33] – How important is filling skills and advertisements?
[34:43] – How to optimize your LinkedIn profile.
[40:34] – Should you link back to original articles on LinkedIn?
[42:16] – Jessica enjoys working outside of SEO.

Mentioned resources:
Key and copy:

People are craving a little professionalism on social media. -Lorraine Baker, 16:56

I honestly find LinkedIn refreshing. This is a little less than the people fighting in the comments. But, for the most part, these people are sharing valuable insights and really looking for networking opportunities with people in their industry. -jessica foster, 17:02

If you have a limited circle of connections, don’t let that deter you from connecting with other content publishers on the platform and publishing your content as it can grow. -Jessica Foster, 25:18

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Connect with Jessica Foster:
Jessica is Senior SEO Strategist at Media Monks and has founded her own company, Keys & Copy. She has extensive experience in SEO and copywriting and knows what it takes to create content that will attract and engage your target audience. Jessica, who has both an original idea and a solid strategy, uses her unique skills to help customers rank higher on Google.

Connect with Jessica on LinkedIn:–foster/
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