How To Build Links That You Didn’t Ask For


Outreach is a big part of the link building process.

This is the stage where you contact other websites and see if they will link to you.

They may link to you for a variety of reasons such as you have a . Made it nice piece of material Or you told them about a broken link and you have a new resource to replace it.

The thing is, when many of us think about link building, our default mindset usually goes toward actively building links using outreach techniques.

We tend to think of link building as something that we do, not something that just happens.

This is not necessarily a bad thing and of course, many of us spend a lot of time adding value to businesses by consistently building links through techniques such as content marketing, digital PR, or broken link building.

For many businesses, this is a good use of budget and helps to drive organic traffic faster than they might otherwise get.

The thing is, you don’t have to ask for every single link the website finds.

Proactive outreach and campaigns are important, but to make the link building drive the absolute best return on investment possible, focus on how naturally link-worthy a website can be.

A link-worthy website gets links you didn’t ask for and will still get links if you stop outreach.

Looks great, doesn’t it?

For most of us, it takes work to make a website link-worthy in order to generate links on a good scale and in the long term.

For others, it is not so difficult.

For example, when Apple launches a new iPhone, almost every tech publication on the Internet will link to it!

The same can be said for other big brands like Samsung or Amazon.

The brand awareness they have, often combined with truly unique and innovative products, means they don’t have to worry about getting links.

The same cannot be said for most other online websites, which are made up of over 90% small businesses in the UK and US.

For many of us, we need to put in a lot of effort to make the website link-worthy.

Let’s look at some ways you can do this.

Role of Brand Building in Link Building

While brand teams and campaigns above often sit in teams away from SEO, it is important to understand the role brand building plays in link building.

If you’re working with a brand that’s well-known within your industry or in general, you’re in a better position to generate links without asking.

A strong element of brand awareness and affiliation can add credibility to your link-building campaigns.

brand awareness It can also mean that writers, bloggers, and journalists naturally look for your content, data, information, and opinions when writing a story that can also lead to links.

For smaller, lesser-known businesses this is unlikely to happen and as a link builder, you probably need to work a lot harder to get links.

This is an important distinction to understand because your link-building approach and strategy may differ depending on the type of business you work with.

For well-known brands, you may be able to generate links by adding linkable assets to the website or by providing PR teams with content assets.

These assets can generate links naturally without any direct access.

For lesser-known brands, you may need to put more work into content that ranks well for research-based keywords and try to establish them as an authority in your niche.

How to create content that ranks well and is naturally linked

One of the major ways that a piece of content can naturally generate links over time is to rank well in search results.

By doing this, more people will find the content and in some cases, people who find it will link to it from their own content.

This works especially well if you create content that can rank for keywords that indicate someone is researching something.

Some of the people doing this kind of research would be writers, bloggers and journalists who are looking for information for their articles.

If they find and reference your content, they are likely to link to it too.

For example, if a journalist is writing a story about dogs, they may want to include some information about dog names.

if they google [dog name statistics], This article from Rover Ranks well and is regularly updated with new trends and content.

If this article didn’t rank well and isn’t updated regularly with new trends every year, it won’t get anywhere near as many links as it does.

You can look for opportunities to optimize this type of content for keywords that may indicate that someone is looking for data, trends, or statistics.

you can use Basic On-Page SEO to Optimize for Keywords Including:

  • [topic] dataset
  • [topic] Statistics 2022.
  • Latest [topic] trends.
  • [topic] Citation.

Anyone searching for these types of keywords can not only visit your content, but also reference and link to it if they write an article or blog post on the topic.

How to Build Linkable Assets in Link Building Campaigns

One of the classic challenges with link-building campaigns is when you get a lot of coverage but no links.

Someone could write about the campaign and mention the brand and campaign, but for some reason, they didn’t include a link to your campaign.

Some publications have no link policies, but keeping that aside, you should spend time with each campaign thinking about how you can increase the chances someone will connect with you.

One of the best ways is to think about what makes your campaign link-worthy and take the time during the production process to create assets that can encourage someone to link to your campaign.

A strong, relevant story may be enough for a journalist to cover it and mention your brand, but to encourage a link, you may need something more like:

  • unique imagery Which adds to or illustrates the story, so you can ask for a credit link for the image.
  • a large dataset Behind the story that allows one to click and read more about the story and data.
  • a profile page on your website for someone in your company who is cited in the story.

Even if someone doesn’t link to you the first time, creating these assets will make it easier for them to reach you and convert your brand or someone into a clickable link.

The importance of building relationships within your industry

Building relationships is an often overlooked part of link building.

We tend to think of building a relationship to the point at which we need a link to someone, not before this point and maintaining it after.

It really pays to use an approach where you really try to build relationships with key industry contacts outside of your campaigns.

For example, sending them random feedback, tips or information they might find useful for their stories that have nothing to do with the brand you work for.

Not only is this helpful to them, but it shows that you want to help them outside of times when you want something in return – that’s what strong relationships are about.

bringing it back to link building, Maintaining strong relationships with key contacts In your industry this can mean that you get links naturally because they already know about your brand and the content you produce.

If they come across your content themselves, they may pay more attention to it and cover it up, even if you haven’t been explicitly told about it yet.

Another possibility is that they search for material from which you may have built in the past. If it’s still useful and relevant, they may be more likely to link to it because of their current relationship with you.

To conclude, it is entirely possible to generate links that you did not ask for.

It takes some thought and planning, especially if you’re not a well-known brand and don’t have the natural credibility it can bring.

But even if you are not a well-known brand, you should invest some of your time and resources in some of the activities listed above that can start moving you in the right direction of building links that you haven’t asked for.

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