How To Accurately Measure Core Web Vitals

This post was sponsored by DebugBear. The views expressed in this article are those of the sponsor.

Do you want to improve the performance of your website?

While there are tools to track performance metrics, many lack the features you need to accurately collect and use your website’s performance data.

So, let’s learn more about the key performance metrics you need to analyze to help keep your website at peak performance and improve your rankings.

You’ll also find out how DebugBear can help you track historical changes, quickly see the effects of changes to your website’s performance, and get additional information beyond what Google has to offer.

What are Core Web Vitals?

Core Web Vitals (CWVs) are performance metrics that use real user experience data to measure the speed, responsiveness and visual consistency of your website.

The following three metrics make up the core web vitals of your website:

  • Largest Contentful Paint (LCP) – This measures the time it takes for the largest portion of the main content on a web page to initially load.
  • First Input Delay (FID) – This measures the time it takes for the browser to process the first user interaction with your website, such as clicking a link or tapping a button.
  • Cumulative Layout Shift (CLS) – This measures unexpected layout shifts that occur during the entire lifetime of a page.

To meet Core Web Vitals, your webpage must have an LCP within 2.5 seconds, a FID of 100 milliseconds or less, and a CLS score of 0.1 or less.

Why core web vitals matter

In 2020Google announced that page experience cues, as a whole, will become a part of Google search ranking factors.

After its launch, Google’s John Mueller Confirmed That it was much more than just a “tie-breaker” metric.

“It’s a ranking factor, and it’s more of a tie-breaker, but it doesn’t replace relevance either.

Depending on the sites you work on, you may notice it more, or you may notice it less.

As an SEO, part of your role is to take all possible optimizations and figure out which ones are worth spending time with.

Any SEO tool will spit out 10 or 100 ‘recommendations’, most of them going to be irrelevant to your site’s visibility in search.

Finding objects that make sense to work with takes experience.”

Also, in a core web vitals Q&A:Mueller says the core web vitals are not binaries.

You may see an improvement in the rankings as the website moves from “needing improvement” to “good” in the LCP, FIDE, and/or CLS.

Highlight what’s missing in your CWV data

Google offers three ways to track the key web details of your website:

  • Search Console Core Web Vitals Report.
  • Chrome User Experience Report.
  • PageSpeed ​​Insights.

These tools can give you some insight into the performance of your website.

By themselves, they each have inherent flaws that can make it difficult to accurately track down the user experience data you really want.

In short, if you’re only using Google’s native tools for CWV troubleshooting, you may not have the vital information that helps you delve deeper into your website and make effective improvements. .

What’s missing from Google Search Console?

Google Search Console doesn’t show the main web vital issues by different URLs right out of the gate.

Instead, it shows problems by groups of URLs.

This makes it difficult to delve deep into the specific pages that need to be changed.

reason, according to search console helpis as follows:

“The report is not designed to track the status of a specific URL, but to take a holistic look at your site’s performance and troubleshoot issues affecting multiple pages on your site.

If you want to see performance data about a specific URL, use an external test. Although you can get in-depth information about the situation and problem and view specific affected URLs, it can be challenging to find a given URL using Core Web Vital Reports.”

What’s missing in the Chrome User Experience Report?

Metrics provided by the Chrome User Experience Report don’t give insight Same for specific URLs.

“Site owners who want more detailed (URL level resolution) analysis and insight into their site’s performance and can use the same API to collect detailed real user measurement (RUM) data for their own core.”

What’s missing from the PageSpeed ​​Insights tool?

Offers PageSpeed ​​Insights Tool Both Field and lab data for the main web information of your website.

Field data represents your actual user experience over the past 28 days.

Lab data is collected in a controlled environment with predefined settings for equipment and networks.

With two different sources of data, which one should you rely on to optimally optimize your website’s performance?

How to Accurately Measure Your Core Web Vital Data

For a more detailed analysis and a clearer understanding of your key web vitals, Google recommends:

  • Using external tools to segment and compile CWV data in a way that is meaningful to you.
  • Knowledge of API connectivity to create personalized customized tools.

It is clear that Google’s tools provide the framework for data collection.

DebugBear takes care of placing the data you need in a way that helps you improve your website.

How DebugBear Provides Better Core Web Vital Monitoring

DebugBear has many Core Web Vital Monitoring The features can be used by SEO professionals and developers to identify the pages that need performance optimization the most.

1. Track historical changes to understand what changes are working

DebugBear will track historical changes to your key web vitals in the Chrome User Experience Report (Crux).

This will allow you to see your slowest URLs along with long-term performance trends.

How to Accurately Measure Core Web VitalsScreenshot of site speed trends in DebugBear, March 2022

2. Set up a daily Google Lighthouse test and see how the changes affect your performance metrics today

DebugBear tests your website daily with Google Lighthouse.

This means you won’t have to wait 28 days to see how it will affect your performance metrics.

3. Find out about the performance of the website by region

Want to know how your website performs in a specific area?

DebugBear lets you choose your testing location from more than ten global locations, as opposed to PageSpeed ​​Insights’ three servers in North America, Europe, or Asia.

4. Make Sure Your Developers Are Viewing All Key Performance Optimization Insights

DebugBear also runs on top of Google Lighthouse, collecting additional data about your website’s main web vitals and overall performance.

These insights are designed to give developers the data they need to make significant performance optimizations that can have a major impact on metrics and rankings.

How to Accurately Measure Core Web VitalsScreenshot of core web vitals in debugbear, March 2022

Sign up for a free trial

Want to understand your website’s performance and key web vitals that are affecting your ability to beat your competitors?

DebugBear’s . Learn more about Core Web Vital Monitoring service or Sign up for 14 days free trial To see how it works for you.

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Featured image: Image by DebugBear. Used with permission.

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