How Data Is Reshaping The SEO & Digital Marketer’s Landscape

A new data revolution is happening, and it’s spreading across the industry so quickly that many SEOs and digital marketers are struggling to grasp the insights and intelligence at their disposal.

To utilize this opportunity, marketers need to develop their mindset And use technology to analyze multiple data formats and understand the new opportunities it can bring.

The SEO marketers of today and the digital marketers of tomorrow will need to extract, structure, and manipulate data to drive the most important business results.

Data has always been mission-critical for making digital decisions.

The Economist, back in 2017 It has been declared the world’s most valuable resource,

Fast forward to today and into the future, and we can see that the exponential growth of data driving this revolution is staggering.

according to IDC, The amount of digital data created will more than double the amount of data created in the next five years Since the advent of digital storage.

Think about that for a second!

For example, flash drives were introduced in 2000.

This means that over the next five years, marketers will have to analyze and make sense of 2x the data created over the past 22 years!

Data Revolution Means More Sources and Complexity for SEO

The data revolution has been going on for some time now, and it has changed our concept of what counts as “data”, right?

In the past, we used to think that only numbers mattered.

But, in this new digital world where everything is transformed into one and zero, data is pervasive and includes text, audio and visual information – all bits waiting to be processed!

  • Machine-based and human-generated data are on the rise at a rate of 10x Faster than traditional business data.
  • Machine-generated data is growing rapidly on one 50x growth rate. This data revolution is primarily marketing-driven and consumer-oriented which are “always on”.
  • Only in the last 18 months, Site processing data volume We are BrightEdge. generating on 11x. has increased,

As a result of these increasingly demanding trends, SEO and digital marketers need to optimize and prefer more data analyst and scientist In approaching the extraction of structured data insights and business intelligence – without adding much manual work.

Fortunately, SEO is well positioned to take advantage of this new data revolution.

  • Grow Your Keyword Universe – More keywords means more data points to look at with reporting and fueling insights. While it is very important to focus on conversion rate metrics, it just won’t be possible without opening up the circle of your audience and getting more people in the door. SEO has moved away from writing for a primary dedicated keyword and is now more advanced with advances in search engines like RankBrain and Google’s understanding of search intent via BERT.
  • grow your search footprint – Will also help you figure out how to inform your future content strategy or brainstorm new keyword ideas. However, sometimes you can miss the boat, as content management systems gradually transition to “experience platforms” as they offer more functionality to meet the needs of today’s webmaster or marketer.

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Data is an accelerated SEO and currency of the digital age

Data will reach the world by 2025 175 Zettabytes,

But unfortunately, the human brain can’t process, structure, and analyze all that data.

So technology engines have to help, and digital marketers have to be the drivers.

There is a huge opportunity for companies that can use data to create more engaging experiences.

A recent study showed that 95% Business leaders recognize this as their biggest growth lever for the next three years, which means there is a lot at stake here!

Robust data analysis ensures that decisions are evidence-based and have greater accountability.

Attracting existing and new data sources to fully integrate business acumen and analytical skills in decision making, sourcing, managing and analyzing large amounts of unstructured data will ensure continued use and success.

SEO started with data and has evolved.

With the introduction of real-time SEO in 2019 and Page Experience Updates in 2021, the future of SEO lies again with the creation of data and intelligent systems. Here marketers can take advantage of the combined data sources that structure the data for them.

As a result, they can achieve business objectives and stay ahead during all the data and digital transformation phases.

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Technology and AI are helping SEO grow

Advances in technology and, in particular, AI and natural language processing, mean that SEOs and digital marketers can become data analysts without becoming actual data scientists.

This is the key to unlocking structured insights from your company’s big data to make more accurate predictions about what’s coming next based on existing information.

Digital marketers can grow, Understand key trends And learn in new areas like:

  • Predictive modeling of future trends and forecasts based on multiple types of data.
  • Real-time identification of opportunities and intelligence.
  • digital research at scale With both historical and real time data.
  • Leveraging Automated Visualization for different stakeholders.
  • better data security and compliance.
  • market and macro level business intelligence,
  • Consumer behavior at the tiniest level.

SEO and digital marketers can learn important skills such as statistics, data analysis, data visualization and strategy.

AI, NLP and machine learning are helping them to do this without requiring expertise in computer programming and software applications.

Digital marketers must combine their communication skills and analytics skills with those of stakeholders who cannot think outside the advertising box.

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Data analysis and intelligence as a competitive advantage

The application of technology will be the driving force behind the next generation of data analysis technology.

Therefore, today’s SEO and digital marketers must learn how to make better use of insights from data analysis.

it is becoming more and more clear that Marketing Platforms of Tomorrow This will require data analysis and science infrastructure capabilities at their core.

The future of marketing will blend technical knowledge, business sense and an understanding of data analysis.

The next generation of SEO will touch on all components of marketing, from video, email and voice to the digital display of content.

SEO and Data Science will transform into an evolving discipline that drives omnichannel acquisition and democratizes data.

Marketers embracing this new era of SEO will be well positioned to be successful in the years to come.

Data is confirming its role as the new competitive advantage, and as SEO and digital marketers, you must evolve if you want to be part of the future.

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Featured Image: RA2Studio / Shutterstock

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