Google’s Digital Marketing Certificate Recommends Keyword Density Percentages

Someone in the SEO community drew attention to a section of Google’s new digital marketing training course that recommends writing content of at least 300 words, specific areas of a web page for keyword seeding, and 2. Recommends a keyword density for target keywords of less than %.

Some in the digital marketing community reported the misinformation to Google on Twitter, and Google’s Danny Sullivan responded.

Google Digital Marketing and E-Commerce Certificate

Google launched Digital Marketing and E-Commerce Certificate On May 2, 2022. The aim of the training courses and certificates is to help job seekers to find jobs in digital marketing.

The training curriculum is supported by the American Association of Advertising Agencies as well as the American Advertising Federation.

Google’s Digital Marketing Course Promises to teach the following skills,

  • “Developing Digital Marketing and E-Commerce Strategies”
  • Attracting and attracting customers through digital marketing channels such as search, social media and email
  • Measuring Marketing Analytics and Sharing Insights
  • Creating an e-commerce store, analyzing e-commerce performance and increasing customer loyalty”

The stated goal of the program is to teach unskilled workers how to become skilled for entry-level digital marketing jobs.

But how can program graduates be proficient if what they learned is wrong?

Google Training Course Recommends a Keyword Density

In a section of the course called Foundations of Digital Marketing, under Week 3 of the course, there is a section called Keyword Research and Keyword Stuffing.

Google’s training materials in this particular section specify the maximum keyword density for the targeted keyword phrases.

Keyword density is a measure of how often a keyword appears on a web page, expressed as a percentage.

The keyword density measurement tells you that a keyword appeared X% of the times on a web page.

The original old-timey search engine algorithms relied on keyword density as a way of identifying an about page. The more times a keyword appears on the page, the more likely the page is about that keyword phrase.

But search engines have moved beyond that way of ranking keywords.

Or do they have?

Google’s own training course makes a startling statement about keyword density by recommending an actual keyword density limit.

The course states:

“Keep your keyword density below the industry standard of 2%.

This means that 2% or less of the words on the webpage must be targeted keywords.”

write at least 300 words

The other eyebrow-raising recommendation is the minimum word count for web pages which emphasizes that the more words a page has, the more likely that page will be ranked by Google.

The training course recommends:

“Write more than 300 words on your webpage.

If you write a high amount of quality content, your webpage is more likely to be ranked higher in search engine result pages.”

where to put your keywords

The document also advises on the exact places where keywords should be placed:

“Your keywords should be used only once on each page of your website in the following places: page title, subheading, first paragraph, and body.”

Google made a mistake?

The training course was written by Google and should not contain confidential information.

Declaration of Digital Marketing Certificate includes a statement that all information in the course is available Google’s Search Documentation,

“This program does not contain any confidential information. All Google Search features taught are publicly available, you can learn more in the official Google Search documentation.”

It is clear that the recommendations regarding word count and keyword density did not originate in Google’s public documentation.

One wonders how the recommendation to seed keywords within a web page even came about.

The mistake raises the question of how reliable this course is if such an obvious mistake could make it to the live version of the course.

Google admits to misinformation in digital marketing training course

Search marketer Gianluca Fiorelli (@gfiorelli1) pointed out the error on Twitter.

He also tweeted that it was an SEO myth and expressed disappointment that an entry-level course on digital marketing would teach students misinformation.

Danny Sullivan clarified that the team that developed the training curriculum is not affiliated with the search team and pledged to respond.

Danny tweeted:

find false information

There are many misconceptions about digital marketing. It’s unexpected to find search marketing myths in Google’s own digital marketing training course.

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