Google Unveils New Ads Manager Tools For Video Ads


We all know how important it is to deliver the right message to the right customer at the right time.

When Google Introduced video adsIt was a way to reach users in a different way.

However, Google Ads Manager was not built to provide such in-depth information on a campaign type such as video.

If you’ve ever had difficulty gathering information for video and programmatic ad display, this update is for you.

Google Ads Manager announced a new range of tools to save you time, manage your video stream, and drive revenue from videos.

programmatic video fitness equipment

The latest tool aims to help publishers better understand insights. When you log in to your account, you’ll be faced with highlighted opportunities that you may have missed earlier.

More in-depth insights from programmatic video health tools can help you understand the performance of inventory at auctions compared to others.

A new video signal card Will show an overview of how your specific video inventory is performing. Signs it reports include:

  • visibility
  • App or web domain name
  • audience information

In addition, these signals report a potential revenue impact from the video. The pointers above will make it easier for you to have a value on your video inventory and identify where certain metrics might be better.

Google introduced the programmatic video signal dashboard in Ad Manager.Image credit: Blog.google.com, May 2022

Another programmatic and added tool for video is called the Video Ad Serving Template (VAST) error insight card,

While it may sound daunting, we’ll simplify what it means and how you can use it to your advantage.

VAST Error Cards uses automation to conveniently display the amount of errors on your video inventory. It also shows which line items are causing the errors.

New video ad serving template (VAST) error insight card.Image credit: Blog.google.com, May 2022

Real-time video reporting

Google has improved the availability of historical ad serving data via 10x,

This comprehensive improvement has reduced the time it takes to access your performance data to less than 2 minutes.

It’s important to be able to review ad-hoc data to detect or fix errors in a matter of seconds. Especially if your videos are viewed by a large audience, time is money.

At the end, YouTube Ad Delivery Tool Can test ad delivery in real-time on YouTube inventory.

You are able to view the data like this:

  • advertising request
  • those core values
  • Description for Winning Line Items

This information can help you quickly verify and fix any inventory issues so you can be back to work in no time.

Why these tools matter

Before video signals and VAST error cards were introduced, you probably spent too much time sifting through video inventory.

With Automated Insights, you can bypass a lot of manual tasks and have the report pull up your list.

On the VAST error report, you can sort the row items of errors by highest impact on revenue.

Focus on high-impact areas of improvement in your video inventory to grow faster with these new tools.


Featured image: transform/Shutterstock





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