Google Releases Annual Search Spam Report

Google has published its annual report on search spam, which shows that Spambrain, a machine learning-based spam detection system, took action on six times more spam sites in 2021 than it did in 2020.

By identifying these sites, Google claims a 70% reduction in hacked spam and a 75% reduction in obscure spam on hosted platforms.

By identifying sites with disruptive or malicious behavior, Google was able to keep 99% of searches spam-free.

Spambrain Demonstrates Continuous Improvement of Google AI

Although Google Unveils Its Spam Detection System in 2018This report marks its first external reference as “spambrain”.

Using machine learning, this AI platform has become more effective at detecting and eliminating spam, while evolving to address new spam types and prevent abuse.

This includes the ability to identify sites that have been hacked or otherwise manipulated to install harmful recording software on users’ machines.

Another area of ​​improvement has been to identify obscure spam sites that contain meaningless text filled with keywords.

black hat SEO professionals use these in an effort to increase PageRank, sometimes by spending money on spammy links to prompt search engines to increase PageRank quality scores.

Google is committed to finding quality and user safety

Google claims significant progress in fighting link spam, scams and online harassment, with the goal of improving search quality and protecting user safety.

a middle year link spam update Improved search engine link evaluation, enhanced ability to detect unnatural links in multiple languages ​​and exclude them from search results.

Loss to consumers last year over $5.8 billion For fraud, an increase of 70% from 2020. To combat this, Google expanded its user protection program.

Building on work from the previous year, it was able to provide a 40% reduction in scammy search results.

As part of its commitment to user safety, it also change your stance About how to handle the consequences of online harassment and overarching questions for bad actors. This includes sites that use “pay to remove” content.

Ranking manipulation combat

While acknowledging unethical practices used by some sites to circumvent their quality guidelines, Google has also taken steps to reduce ranking manipulation. This includes changing how product reviews are handled and allowing users to report manipulative practices.

In 2021 Google launched two major updates to evaluate product reviews:

Google says that these updates managed to weed out low-quality reviews while promoting better content and those with author expertise.

Source, google search central

Featured Image: smx12/Shutterstock

Source link

Leave a Comment