Google Patent for Modifying Results Based on Generic Ratings


Bill Slavsky recently drew attention to a patent that describes how to apply generic ratings to content as part of the process of modifying search results. The patent applies to search results, media content, books, websites and games and describes a way to show modified search results where certain results are barred from appearing.

The phrase “search result” is mentioned 95 times and the phrase “search result” 40 times in the patent.

So if you’re interested in search, this patent may be of interest, especially if your search practice includes text, video, audio, and other forms of media.

Warning about Google patents

Google files several patents but it rarely confirms whether the algorithm described in the patent is in use in search results.

At this point no one knows whether the algorithms described in this patent are currently in use or will be in use.

How to understand this patent

It is always a good idea to start reading from the beginning of the document to understand any patent (or research paper). The beginning of the document is where it tells you what a patent is.

People who scroll through patents to locate “interesting parts” misunderstand what a patent is because they don’t know the context of those “interesting parts”.

So if we start at the beginning of the document, the patent abstract tells us what a patent does and how it does it.

The problem that the patent solves

The section on the patent title, Background, tells us about the problem that this patent solves.

It added that users are interested in accessing content from around the world. But the problem with getting to that content is that different rating systems apply in every country.

Here’s the problem the patent says it solves:

Users are interested in accessing content (e.g., television programs, movies, books, videos, music, news articles, Web sites, etc.) that originate from many different countries, regions, or other groups.

Each country, region, or group may use a different rating system used to indicate content that contains content (eg, violence, pornography, etc.) or that may be inappropriate for a particular age. Is.

However, it can be difficult to understand the rating systems of different countries to filter the content.

Accordingly, it is desirable to provide new methods, systems and media for presenting content based on common content ratings.”

what does a patent do

The abstract at the beginning of the patent lists several things that make up the invention described by the patent.

It starts with the fact that it is a way of presenting content based on general ratings.

“The methods, systems and media of content presentation are provided on the basis of general ratings.”

normal rating

One of the key features of this patent is how it takes local ratings, ratings from different countries, and then converts them into what Google calls “general ratings”.

Generic Rating is a standardized rating system that algorithms can use to rank and show required content to the user.

This way the algorithm can enforce a rating standard, regardless of which country the user is in.

In the description below, the patent uses “name”Process 700To represent the algorithm.

The patent states:

“The process can convert a content rating associated with up to 700 search results into a normal content rating….

As a specific example, in cases where a country-specific content rating is a United States content rating of “TV-G”, Process 700 may determine that the general content rating is “appropriate for all ages”.

Process 700 may use any appropriate information and/or technology to convert a country-specific Content Rating to a General Content Rating.”

how does the process do what it does

It then lists the various things that the inventor does.

This part is interesting because it provides background information to understand what it does and how it does it.

I have reformatted the description to make it easier to understand.

Thus it explains what the patent does:

,In some implementations, the method includes:

  • get search results;
  • determine country-specific content ratings associated with search results;
  • Convert country-specific content ratings associated with search results to general content ratings;
  • Determining whether at least one search result is to be blocked based on the general content rating and the general content rating restriction selected by the user;
  • Removing search results from search results to create modified search results in response to determining whether a search result is to be blocked;
  • the reason for the submission of modified search results;
  • receiving a selection of content from the presented search results;
  • setting country-specific content ratings associated with the selected content;
  • converting country-specific content ratings to general content ratings;
  • Determining whether selected content is not to be blocked based on general content ratings and user-selected general content rating restrictions; and causes the selected content to be rendered.”

Twenty one things are listed that it invents.

Here is a restated (and reformatted) version of the above description found in the section of the patent called Claim,

This is the first of 21 claims made for the patent:

,A method of presenting content based on general content ratings, including:

  • Retrieve one or more search results related to a search query;
  • determine location-specific content ratings associated with one or more obtained search results;
  • Using a hardware processor, convert location-specific content ratings into general content ratings associated with one or more search results, transmitting an indicator of location-specific content ratings to the server, and receiving general content ratings from the server;
  • Determining whether at least one search result is to be blocked based on the general content rating associated with one or more search results and the general content rating restriction selected by the user;
  • Removing at least one search result from one or more search results in response to determining that at least one search result is to be blocked; and causes the submission of modified search results.”

Another 20 claims describe in detail how the first claim is met, such as claim number 8:

“A system for presenting content based on general content ratings…”

where the process takes place

The patent describes the tools a user will use when retrieving content that is subject to being ranked by rating.

This is important because it tells us what ratings and rankings refer to.

Accessing reference material not only through mobile devices, desktop devices, but also through devices such as television.

This patent states that there are examples of user devices where rating-ranked content will be shown:

“User Devices … may include any one or more User Devices suitable for receiving and/or presenting Content.

For example, in some implementations, user devices … may include mobile devices, such as mobile phones, tablet computers, laptop computers, vehicles (for example, a car, a boat, an airplane, or any other suitable vehicle) entertainment system, portable media player or any other suitable mobile device.

As another example, in some implementations, user devices… may include non-mobile devices such as desktop computers, set-top boxes, televisions, streaming media players, game consoles, or any other suitable non-mobile device. Device. ,

Rated and ranked content types

The patent describes the type of material that is rated and seems to cover almost every type of material at the moment.

The patent describes the process of obtaining material and then gives a rating to that material. The content received and rated can be search results, websites, movies and even books.

Here’s what it says:

“In some implementations, the mechanisms described herein may retrieve content (e.g., search results, media content, books, Web sites, and/or any other appropriate content) from different countries, locations and/or groups, and convert a specific Can content with a general content rating attached to the content rating.”

It then describes how to use a user-selected content rating to rank the content. For example, if someone is on their phone and they want something that is safe for kids.

The patent describes the process:

“In some implementations, mechanisms may set user-selected general content rating restrictions and determine whether content received is to be blocked based on general content rating restrictions selected by the user and general content ratings commensurate with the received content, or No.

In some implementations, the mechanism may cause the content to be presented on a user device in response to determining that content is not to be intercepted.”

About modified search results

Something that is not widely understood is that there are many ways to rank a search result, and those ranking functions are not always in ranking engines where there are traditional ranking factors such as links etc.

This is the situation where a user asks a query and Google ranks the results and then the algorithm modifies the search results and shows the modified search results.

idiom”modified search results“This patent has been repeated twenty times.

“… removes at least one search result from one or more search results to form a modified search result; and causes the submission of the modified search results.”

This is something to keep in mind when analyzing search results and trying to understand why something ranks. This is not always due to “ranking factors” as there are many other processes going on related to ranking.

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Read Bill Slavsky’s article:

General Content Rating by Location

Read Search Amendments Based on Generic Rating Patent

Content submission methods, systems and media based on common ratings

see patent example





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