Google Expands Verification Requirement For Finance Ads

Google is expanding its verification program for financial ads, which requires advertisers in more countries to prove they’re authorized to promote financial services.

Verification adds an extra layer of protection against financial fraud, helping to ensure that people are not defrauded when they click on search ads.

Google first launched the program in the UK in September 2021, leading to a significant drop in ads promoting allegedly fraudulent services.

Following the successful launch of the UK, Google is expanding the verification program to additional countries, starting with Australia, SingaporeAnd Taiwan,

What does this mean for advertisers?

Advertisers in the above mentioned markets must go through two additional stages before running ads promoting financial services.

They will have to:

  • Demonstrate that they are authorized by their respective financial services regulator
  • Complete Google’s Advertiser Verification Program

This policy will be effective from August 30 and advertisers can start applying for verification by the end of June.

There is a full two months to get verified and prevent any disruption to ad campaigns.

This sounds like a lot of time, but advertiser verification is not a quick process. It is better to start early than later.

being verified by google

Google’s Advertiser Verification program includes a number of requirements, each with its own set of steps to meet.

Advertisers are required to:

  • answer a series of questions about their business
  • verify their identity
  • Verify details about their business operations

The process is so extensive that Google doesn’t expect advertisers to complete it in one sitting. After starting the verification process you will have 30 days to complete it.

Advertisers who have not completed the new verification process by August 30 will not be allowed to promote financial services using Google Ads.

For more information, see the article verification In the Help section of Google’s advertising policies.

Featured Image: Saiti/Shutterstock

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