Google Ad Manager Gets 8 Updates

Google Ad Manager has received eight changes and improvements in recent updates, including integration with Google Analytics 4 (GA4), optimized pricing, and more.

In addition, Google shares information about four updates to Ads Manager that are coming soon.

All changes are listed in the recently published set of release notes.

Here are the details of everything Google released for Ads Manager this week and what’s coming in the near future.

What’s new in Google Ads Manager?

As of this week the following updates are available in Google Ads Manager:

  1. PPID TTL ExtensionPublisher Provided Identifier (PPID) from time to time (TTL) has been increased from 90 days to 180 days.
  2. Optimize Pricing: Increase in auction minimum prices to more accurately reflect the value of your inventory. This setting is enabled by default.
  3. facebook rebrand: ‘Facebook’ has been changed to ‘meta’ throughout Ads Manager to reflect the company’s rebrand.
  4. block ad experience: ‘Allow video ads’ There is now a block called ‘Block non-instream video ads’.
  5. supply chain commodity complete: Google is marking the SupplyChain object for MCM Manage Inventory publishers as complete.
  6. google analytics 4: GA4 integration with Google Ad Manager for Web Data is now in open beta.
  7. bid rejection reason: More details have been added in ‘Bid rejection reason’ in both reporting and data transfer.
  8. webview api for ads: It is now available to help app developers unlock the opportunity for monetization in WebView content.

Google Ads Manager updates coming soon

Google Ads Manager users can expect the following updates to roll out ‘soon’:

  • active visual measurement: It is switching from proprietary visibility measurement technology to using the Open Measurement (OM) SDK for mobile app display inventory in Ads Manager.
  • app-ads.txtBuyers will soon begin implementing the Interactive Advertising Bureau (IAB) standard for inventory transparency: app-ads.txt for Connected TV (CTV) inventory.
  • query migration: Google is migrating queries from the deprecated ‘Ad Exchange Historical’ report type to the ‘Historical’ report type.

Source, Google
Featured Image: azrin_aziri/Shutterstock

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