Current Market Trends For The Fastest-Growing SMB Industries


Do you have a small to medium sized business?

As you know, to remain competitive in any market, you must stay one step ahead of your competitors.

One way to stay ahead of your competitors is by analyzing their traffic and demographics.

If your competitors don’t have a high amount of traffic, it can be more difficult to gain insight into their marketing data.

We’ve made it easy for you to see how competitors in your industry are finding success, so you can too!

Let’s a. View key insights from Study A list of the fastest growing industries in SMBs and how Semrush can provide similar insights into your competitive landscape.

about the study

Digital market trends for the fastest growing industries within the SMB segment The study analyzed the global traffic and growth patterns of SMB websites from 2019 – 2021.

study used OECD Definition of an SMB as having fewer than 500 employees and annual revenue from $500K – $10M.

SEMrush relied on its data trend Platform for analyzing 150,000 SMB domains, plus SMB information from Crunchbase.

you can get Complete marketing trends study here, but let’s take a look at the highlights to help you start your next marketing strategy.

Fastest Growing SMB Industry Based on Year-on-Year Traffic Growth

What was one of the most positive insights you got from the study?

Site traffic to all websites in the SMB segment increased throughout 2021.

The following were the top performing SMB industries with respect to year-over-year traffic growth:

  • Pharmaceuticals (+406.18%)
  • Venture Capital (+405.90%)
  • Amenities Services (+384.14%)
  • Storage (+305.85%)
  • Computers and Electronics (+284.88%)
  • Biotech (+222.67%)
  • Healthcare (+220.38%)
  • Civil Engineering (+216.41%)
  • Oil & Gas (+153.49%)
  • Nanotechnology (+149.64%)

The pandemic played a major role in the exponential growth of many sites in these verticals, especially when you consider the disruption in supply chains, skyrocketing prices for consumer goods, the focus on healthcare and medicine, and the financial boom.

The Growth of Top SMB’s Websites Vs. Industry leaders’

Below, you can see the growth rates of the top five SMB websites visited, along with the websites of the top five industry leaders in each of the above industries.

Current market trends for the fastest growing SMB industriesScreenshot of SEMrush Digital Trends, November 2021

With the exception of venture capital and nanotechnology, the five SMB websites with the fastest year-over-year traffic growth grew 420 times faster than their industry leaders.

Websites from well-known brands in pharmaceuticals, such as Walgreens, saw traffic growth of 275.17% year-over-year, while SMB websites for brands like Tricida saw 64,961.37% year-over-year traffic growth.

Top traffic channels for the fastest growing SMB websites

Which traffic channels drive the most visitors to the fastest growing SMB websites?

According to the study, these channels drive visitors to 150,000 SMB websites that were analyzed:

  • Direct: Visitors who come without a trackable source, such as typing a website URL into your browser’s address bar or using a saved bookmark to access an SMB website.
  • Search: Visitors who click a link in organic Google search results to access an SMB website.
  • Referrals: Visitors who click on a link to another webpage to reach an SMB website.
  • Paid: Visitors who click a paid ad to reach an SMB website.
  • Social: Visitors who click a link on a social media network to access an SMB website.

The following image shows a breakdown of traffic channels by industry:

Current market trends for the fastest growing SMB industriesScreenshot of SEMrush Digital Trends, November 2021

Some notable standouts include SMB websites:

  • Computers and Electronics, which received 86.04% of its visitors from direct sources.
  • Civil Engineering, which received 53.11% of its visitors from organic search.
  • Nanotechnology, which received 51.35% of its visitors from referral sources.
  • Venture capital, which received 48.93% of its audience from social media.

Top Social Media Channels for the Fastest Growing SMB Websites

Social media marketing is an important component of any digital marketing strategy.

Let’s take a look at the top social media networks that attracted visitors to SMB websites in the fastest growing industries.

Current market trends for the fastest growing SMB industriesScreenshot of SEMrush Digital Trends, November 2021





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