Are They Good Or Bad For SEO?


Single-page websites have gained popularity in recent years, particularly among companies advertising a single product and those targeting a specific niche,

The question is whether single page websites are good or bad for SEO. Can a one page site hurt your chances of ranking on Google?

Let’s look at some single-page website examples and discuss the pros and cons to see if we can get an answer.

What is a Single Page Website?

A one page website is slightly different from a one page website. One-page websites are virtually one-page; There is no navigation link to give you the illusion that the page is changing.

A single-page website is a type of single-page application (SPA) that dynamically displays content from a server versus loading the entire page in response to user interactions.

Users click on navigation links to jump (or scroll) to destinations at the bottom of the page. This interaction gives the impression that the page is turning; However, there is no page refresh.

Below is an example to see the difference between how a page interacts with a server versus how a traditional page interacts with a server.

Example of Traditional Page Lifecycle and SPA Lifecycle by MicrosoftScreenshot from Microsoft, March 2022

Example of single-page and one-page websites

Not sure what I’m talking about? Let’s take a look at some examples of how this style of web design is being used.

One page website for app

motion An example of a one page website is for an app. The seamless user experience keeps users focused on one goal: download the app.

Screenshot of a one page website example for an appScreenshot from Momentum, March 2022

One page website for e-commerce

kukla kit A great example of how e-commerce sites can use one-page site design.

Using a landing page to sell a collection in online shops can include a ton of information on that product, while heeding a singular call to action: buy now (download).

Screenshot of a one page website eCommerce exampleScreenshot from Kukla Kit, March 2022

Single page website for event

you must love frontend A non-profit event for developers.

What I like most about this example is that the key details (about, events, contacts) are all on one page, while information about past events is available on subdomains.

Screenshot of a single page website example for an eventScreenshot of the You Gotta Love frontend, March 2022

Single Page Website for a Niche

start up Figma There is a service targeting a specific audience, users who want to convert their Figma design to WordPress.

The slick site uses main navigation to scroll down to the single-page section of most interest to users, while handling the user’s journey of conversion: requesting a quote.

Screenshot of a single page website example for a specific audienceScreenshot from Figma, March 2022

SEO pros and cons

As you can see, single-page websites look great and are fun to build, but are they good for SEO?

There seems to be two schools of thought on this topic. So, I will explain the advantages and disadvantages of having a single page website.

professionals

First, let’s take a look at some of the pros or benefits of using single-page web design.

better mobile experience

In 2019, Google announced that they are working towards switching to mobile-first indexing That’s why it is very important to have a website that performs well on mobile.

One of the major benefits of single-page design is that sites are usually much easier to convert to mobile, and users find them easier to navigate.

They load much faster than multi-page sites, which is a huge bonus for most users who don’t have the patience to wait more than a few seconds for a site to load.

Also, some people find it difficult to click on extra pages or tabs on a small device like a smartphone, so having a single page site is a blessing for those whose fingers are not that thin.

target a specific audience

Single-page websites are great for targeting specific audiences and providing them with a certain type of user experience,

It’s easier to control their behavior on your site and steer them in a particular direction if you don’t have to worry about clicking through to their various pages, possibly in the wrong order.

With a single-page site, all the information you want users to be able to access can be presented on a single page, in the order you choose to best suit the needs of your business.

In the context of SEO, this can be important if there is only one keyword or set of keywords that you are concerned about targeting.

page rank

Links are one of the biggest factors that determine how well a website ranks and the advantage that a single-page website has is that every link received will point to the main URL, so Links to pages will always have a 1:1 ratio.

Shortcoming

Given the nature of all your information on just one page, there are bound to be loopholes.

Here are some ways in which having a single-page website can be bad for SEO.

limited keyword targeting

Unfortunately, single-page sites have some SEO drawbacks – keyword ranking is one of them.

Single-page sites should generally be designed around one core concept, which limits your ability to rank for a wide variety of keywords.

If you rely heavily on Google to find new customers, you may be better off building a multi-page site that incorporates different keywords into each page to attract a wider audience.

But, if Google search isn’t a main priority for your company, the lack of keyword ranking shouldn’t be a problem.

Content lacks details

Another downside to single-page sites is that their content is generally not as specific as that published on multi-page sites.

You don’t have the luxury of dedicating a separate page for each topic you want to cover; Instead, all your information should be on one page.

It is impossible to cover the same amount of information on one page as it is on multiple pages.

Visitors looking for detailed, relevant content on specific topics may be disappointed by the lack of relevant content.

Minimalistic Advanced SEO Strategies

Advanced SEO strategies and best practices are not available when working with a single-page site.

Take siloing, for example.

material siloing It is the practice of structuring your website in key areas of interest to demonstrate authority in these areas.

Simply put, siloing is a way to organize your website into categories and subcategories in order to best showcase your content.

Trying to bundle too many specific topics on a single page will result in a cluttered mess.

The traditional multi-page site design is well suited for content siloing.

Highlights of a single-page website

So, are single-page websites good or bad for SEO?

In my opinion, single-page websites are not as good for SEO as traditional multi-page websites. But that doesn’t mean there’s no time and place to use a single-page design.

When determining whether your site should be single or multi-page, you need to consider your business goals and what you are trying to achieve with your website.

things to consider:

  • Do I have one target audience or many?
  • Do I need to rank systematically for multiple keyword topics, or do I target a single primary search objective?
  • Which site design will provide my users with the best possible web experience?

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Featured Image: catpilco/Shutterstock





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