Are Relevance, Distance, & Prominence Google Ranking Factors?


Local businesses that want more traffic from search should improve their local rankings.

But can prominence, distance, and relevance affect your organic search rankings?

Read on to find out whether there is a link between prominence, distance and relevance and better Google rankings.

Assertion : Relevance, distance and prominence are ranking factors

What are the relevance, distance, and prominence in relation to local businesses?

Relevance Determines how closely a search user’s query matches information about a local business.

While Google can access information from across the web, the best way to ensure relevance is to Google My Business listing completed,

Think about the keywords for which you have optimized your website – these same keywords should appear in your GMB listings for products and services.

Distance It determines how close the search user is to local businesses based on the user’s browser information.

The closer a search user is to a local business, the more likely the business is to appear in local map results.

The exception is if another local business better matches the relevance of the search query.

It may have more visibility in search results than nearby, less relevant businesses.

fame Determines how popular a local business is offline.

“For example, famous museums, historic hotels, or well-known store brands are also likely to be prominent in local search results.”

Evidence for relevance, distance and prominence as ranking factors

in Google My Business Help CenterGoogle specifically states:

“Local results are primarily based on relevance, distance, and prominence. The combination of these factors helps us find the best matches for your search. For example, our algorithms can determine which businesses are located in your location. It’s more likely to have the business you’re looking for, and therefore rank it higher in local results.”

To improve each of these factors for your business, Google suggests you complete your business description in Google My Business.

These details help Google determine the relevance of your business to the user’s search query and distance from the user.

For prominence, “More reviews and positive ratings can improve your business’s local rankings.”

In 2018Moz released its study of the top ranking factors.

The top three pointers were from Google My Business, LinkAnd Wait,

This is in line with Google’s recommendations for updating your Google My Business profile and getting more reviews.

Relevance, distance and prominence as ranking factors: our judgment

Are Relevance, Distance, & Prominence Google Ranking Factors?

Prominence, distance, and relevance confirmed by Google via the Google My Business Help Center.

In addition to entering your complete business details in Google My Business, Google also offers the following tips to increase your visibility in local search results.

  • Verify each of your business locations To increase the likelihood that your business is closer to applicable search users.
  • keep your Business hours to date more accurate.
  • Manage and respond to all reviewsboth positive and negative.
  • Add a photo showcasing your businessProducts and Services.

For better prominence, focus on Growing mentions of your business within and outside your local community.

The more times Google sees your positive mentions, ratings and reviews for your business, the more likely your visibility on Google will increase.

Be sure to read our chapter as well Local Quotation and NAP (name, address, phone number),


Featured Image: Paulo Bobita / Search Engine Journal





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