6 Ways Marketers Are Using Interactive Emails To Win More Conversions


Mailmodo users can create interactive AMP emails in the WYSIWYG editor.

Emails become the conversion point. This allows you to quickly add:

  • Appointment booking calendar.
  • Carousel.
  • Cars.
  • Form.
  • Other elements in the email message itself.

This ensures that there is no interruption from the time the email recipient opens the email to the time they get a chance to take the action you want them to take.

6 Ways Marketers Are Using Interactive Email to Win More Conversions

Interactivity could turn email into dynamic app-like email, Mailmodo 2022

6 Types of Interactive Email Solutions You Need to Use

Actions and conversions can now happen inside interactive emails.

The following are six types of interactive email you can use to connect with and convert customers into customers, while lowering the barrier to entry.

1. Interactive In-Email Customer Feedback Form

6 Ways Marketers Are Using Interactive Email to Win More Conversions

Customer Feedback Interactive Email Template, Mailmodo 2022

Want to improve your customers’ experience with your business?

Customer feedback forms inside emails allow you to ask customers how their recent experience was with your product/service, sales team, support or any other department.

With embeddable customer feedback forms in emails, you’ll reduce the number of follow-up messages you send to customers.

You will get feedback from them within email while the experience is fresh in their mind.

2. In-Email Net Promoter Score Survey

6 Ways Marketers Are Using Interactive Email to Win More Conversions

NPS Survey Interactive Email Template, Mailmodo 2022

Companies use Net Promoter Score (NPS) to determine how loyal customers are and how likely they are to refer them to friends and family.

To increase the response rate for your NPS survey email, put the survey in an interactive email.

Someone is more likely to share how likely they are to promote your company if you can capture their reply in the email itself.

In an effort to better know the journey of its customers, Razorpay uses Mailmodo for its NPS survey emails.

Using interactive email, Razorpay noticed 257% Increase response rate by keeping the form in the email itself.

3. In-Email Event Registration

6 Ways Marketers Are Using Interactive Email to Win More Conversions

Registration Interactive Email Template, Mailmodo 2022

Do you use your email list to promote upcoming events?

Be it an in-person conference or an online webinar, capture subscribers’ registrations right to their inboxes.

A crypto trading platform Mudrex spotted 2.8 times The increase in webinar registration when switching from traditional email to interactive email is included in the email itself, along with webinar registration.

4. Interactive In-Email Abandoned Cart Recovery and Checkout

6 Ways Marketers Are Using Interactive Email to Win More Conversions

Abandoned Cart Recovery Interactive Email Template, Mailmodo 2022

Has a registered user forgotten an item in their shopping cart?

Don’t just send a friendly reminder that relies on a buyer to visit your store.

Let them pick up where they left off in their inbox by using an interactive email shopping cart that accepts payments.

5. In-Email Demo Booking Functionality

6 Ways Marketers Are Using Interactive Email to Win More Conversions

Demo Booking Interactive Email Template, Mailmodo 2022

As a SaaS marketer, do you want to convert more customers into leads?

Include a form that allows them to book a demo with your sales team in direct email.

Looking for a seamless booking experience, Hobspace turned to Melmodo for its demo booking form.

the result was a 20% Conversion rate, compared to only 10 callbacks out of 10,000 SMS messages.

6. In-Email Review and Rating Form

6 Ways Marketers Are Using Interactive Email to Win More Conversions

Event Review/Rating Interactive Email Template, Mailmodo 2022

Want to know how your customers feel about your latest email, webinar, blog post or newsletter?

You can include interactive emoji and star ratings at the end of each email to see how well your emails have been received.

How to Start Sending Interactive Email Without Coding

Interactive emails can increase your conversions and engagement.

But creating and sending one can seem daunting, as it usually requires coding.

To solve this problem, Melmodo is on a mission to enable marketers to create and send interactive emails in minutes without any coding.

With the WYSIWYG drag-and-drop editor, Mailmodo allows you to insert interactive elements, such as:

  • Form.
  • Carts with checkout functionality.
  • Calendar.
  • Quiz.
  • Other functional widgets.

In addition, Mailmodo also provides you with a complete email marketing package that includes bulk campaigns and contact management, automated email sequences, transactional campaigns, integration with various third-party applications, APIs, and more.

Getting started with Mailmodo is super easy. right now Sign up here for free And start sending 10k free interactive emails/month with Mailmodo.





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