5 Tips From An SEO Expert

Wish you knew the secrets to getting your written content seen and ranked fast?

Want to know what’s slowing it all down?

We can help you understand how your content is viewed and crawled by Google so that you can naturally create higher-ranking pages, blogs, and more.

Once you understand how Google views your content, you can quickly determine how to get it live on SERPs faster.

Real-time log file insights can become your secret material for better content and SEO.

On May 18th, I hosted a webinar by Steven Van Wessum, Director of Organic Marketing at ContentKing/Conductor.

He showed how you can easily use Log File Insights to improve crawling and indexing, leading to higher-ranked content.

Here is a summary of the webinar.

To access the entire presentation, complete the form,

How to crawl and get rank fast

There’s a good chance you’re facing these issues, as do most companies:

  • Significant delay in crawling and indexing.
  • Brainstorming X number of materials in a month.
  • Inability to explain search engine behavior.
  • Lack of leverage on data sources.

[Overcome these issues with our key insights] Access this webinar instantly →

Tip #1: Make sure your content has good searchability.

Make life easier for search engines:

  • Updating your XML sitemap.
  • Providing relevant internal links.
  • Promote content successfully.

Tip #2: Prevent Roadblocks.

Avoid the following barriers to search engines trying to crawl your site:

  • Canonical tag issues.
  • Robot instruction issue.
  • robots.txt issues.

Tip #3: Get relevant and authoritative backlinks.

Find a way to get relevant and authoritative backlinks, for content to be crawled, indexed and ranked faster.

This will accelerate the success of your content.

[Learn tips for building these backlinks] Access this webinar instantly →

Tip #4: Leverage Log Files.

What are log files?

They are text files that contain records of:

  • All requests the server receives from both humans and crawlers.
  • Your site’s responses to these requests.

They show the actual behavior of the crawler and are essential in understanding how they crawl your site.

[Find out what other gems are included in log files] Access webinars instantly →

Companies need easy access to log file insights for content teams to be successful.

When you have those insights, you can start to think critically and get answers to questions like:

  • Has Google crawled these new pages yet?
  • Has Google refreshed the pages you updated?
  • Has Google tried crawling the pages when there is a problem?
  • How often are your pages recrawled on average?

Level up your SEO with Log Files

Log files are traditionally:

  • inefficient and time consuming.
  • Traditionally stored in silos as Excel sheets, making insights difficult to access.
  • Often checked only once a year.

[Discover how often you should be checking log files] Access webinars instantly →

Fortunately, there are easier ways to get hold of these log files than the traditional method.

The answer is in the CDN logs.

What are CDN Logs?

CDNs are log databases that are stored on services like Cloudflare’s CDNs, which are basically worldwide networks that contain copies of sites.

A lot of these CDN sites keep logs.

These logs are updated in real-time and are often available via plug-and-play connectors.

Connecting these logins to your content inventory allows you to see how often your newly published posts are crawled.

So, instead of sifting through Excel sheets of data, you can quickly view log files this way.

Get Content Crawls & Ranks Faster: 5 Tips from an SEO ExpertOld vs New way of viewing log files, ContentKing, May 2022

Valuable Information You Get with CDN Logs

When you use CDN logs to improve crawling and indexing, you will be able to get data that helps you answer these questions:

New Page CDN Logins

  • How long does it take for search engines to crawl new pages?
  • Can you speed up crawl times with better content promotion or internal linking?
  • Is there a relationship between crawl frequency and internal links?
  • Can you move from manually parsing the raw logs to automatically extracted insights?

Updated page CDN logins

  • Has Google already caught your corrections?
  • How quickly does Google refresh pages after updating?
  • Has the crawl activity increased since you made the changes?

Robots.txt CDN Login Insights

  • Has Google re-crawled the new robots.txt directives?

XML Sitemap CDN Login Insights

  • Has Google re-crawled my XML sitemap after updating it?

Tip #5: Take advantage of Google Search Console.

Once you see the real-time log file insights and see that search engines haven’t crawled your newly published pages yet, it’s helpful to check Google Search Console.

This gives Google a push.

Simplify content discovery with CDN Logs.

Obtain CDN logs through the largest four providers.

[Discover the four big providers of CDN logs] Access webinars instantly →

If you are using one of them, you will be able to gain access to these CDN log files and start upping your SEO game.

[Slides] Get Content Crawls & Ranks Faster: 5 Tips from an SEO Expert

Here is the presentation:

Get Content Crawls & Ranks Faster: 5 Tips from an SEO Expert From search engine journal

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Featured Image: Paulo Bobita / Search Engine Journal

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