5 Reasons To Learn To Code Google Ads Scripts Now


When I was little, I was very fond of fireworks.

Since childhood, Fourth of July has always been my favorite holiday.

And so as a kid, I saved up money from Christmas through July to get some cool stuff that would go awry.

I remember digging through the discount bin as a nine-year-old, looking for something worthy of my last dollar.

I found a firework I had never seen before. It was called the “Little Wizard”.

And it was only a penny. It was luck.

A few days later, I lit the fuse on that one dollar fireworks and walked away casually, only hoping to see some sparks and maybe some smoke.

Instead, I found half a dozen missiles flying in different directions and then an explosion that would have shook every window for two blocks.

It was the best moment of my life, and I literally got more bang for my buck.

Why am I bringing this up, and what does this have to do with marketing?

Because the more I learn about Google Ads scripts, the more I realize that scripts can provide the biggest bang for money in all marketing.

With just a few hours (or minutes in some cases), you can automate tasks that save you hours of work each week.

Imagine you have a free assistant that you only have to train once, and they do the work for you over and over again without any fault.

sound good?

This is just the tip of the iceberg for Google Ads scripts.

If you are interested in becoming a better marketer, this tool is an incredible asset.

This article will break down common objections to learning how to code scripts and why you should start today.

looking beyond your insecurities

I know what you’re thinking right now. I’ve been there before.

To be honest, I might still be there.

Here are three common reasons to pursue your entire career without having to learn how to use Google Ads scripts.

1. I can’t code

OK, that’s a very fair point.

Coding a Google Ads Script Is necessary knowledge of javascript,

And it’s a skill that takes time and energy to learn.

However, like most other things in life, coding a Google Ads script is a lot more difficult than it seems.

You will be pleased to know that coding in JavaScript is beginner-friendly.

2. I’ll Mess Something Up

Can you mess with a campaign with a script?

Absolutely.

But, luckily there is a preview tool that detects problems before you do any harm to live campaigns.

You can do this do more with scripts That doesn’t involve making the actual campaign changes.

There are dozens of scripts that do time-consuming tasks but don’t make proactive changes to your campaigns, such as ongoing report and campaign audit.

3. Writing and Deploying Scripts Is Time-consuming

If you are new to coding and trying to do something complex then writing scripts can take some time.

However, there are a whole world of pre-built scripts that need only minor tweaks to deploy to your campaigns.

If you’ve thought about automating something in Google Ads, someone has probably already written that script.

More on this to come later.

5 reasons to learn how to code Google Ads scripts now

1. Like a Best Friend, Google’s Got You

Google currently has a robust, well-built catalog of information around Google Ads Script,

This forum is a goldmine of information about script usage, development, coding and deployment.

And the best part is that almost all of this information is beginner-friendly.

The Google Ads Scripts web page includes the following sections of information:

  • guide: High-level knowledge of how scripts work and how to get started building them.
  • Reference: Provides code strings and explanations for all the individual elements that make up the script. This section serves as a dictionary for the “language” of scripts.
  • Example: Quickly access dozens of easy-to-use copy-paste scripts.
  • Help: Information about common issues and links to other resources, such as the Google Ads Script Blog, which provides their latest updates and information.
Sections on Google Ads Script pagesScreenshot from the Google Ads script page, March 2022

2. Scripts Can Do Much More Than Campaign Optimization

It is a common misconception that scripts are only there to automate your campaigns.

Scripts can also have many uses, including, but not limited to:

  • Creating and sending reports.
  • Analysis of campaign performance.
  • Sending alerts.
  • Creating an extension
  • bulk upload.

Even on their own, it’s easy to see how each of these use cases can help transform the way PPC marketers work.

Features on the Google Ads Script pageScreenshot from the Google Ads script page, March 2022

3. Easy to Learn Google Ads Scripts

You only need entry-level knowledge of JavaScript to personalize parts of a copy/paste script you’ve found online, or to create a basic script from scratch.

Be a valuable asset to your company and customers by expanding your PPC skills and learning how to code.

Career Foundry rates JavaScript as one of its Top 5 Easiest Coding Languages learn.

JavaScript is also a popular programming language used for 97.9% of all websites.

Due to its popularity, you can find various online resources to help you create and edit Google Ads scripts, from Reddit to Google+ and everything in between.

4. Future-Proof Your Career

Automation in Google Ads or marketing is not going to stop anytime soon.

Tools like Zapier are becoming increasingly popular due to the savings in automation time.

Microsoft has also made a significant commitment towards automation. power automate Software.

pardot, hubspotAnd sendinblue Just doing the same.

Automation is everywhere, and Google constantly brings new features to Google Ads to automate campaign management.

So, automation is here to stay.

I’m not saying you should learn to code in order to quit marketing and change careers completely.

However, Google Ads scripts are the foundation of automation within Google Ads.

Knowing how to use and build scripts will become more important in the future.

Learning the skills needed to automate Google Ads will get you to the forefront and empower your career.

5. Google Thinks Scripts Are Important

You should note that Google puts in whatever resources they deem necessary.

For example, Google has made significant efforts in the recently launched new Google Ads Script experience.

This new experience has a “completely rewritten backend to take advantage of the new features”. Google Ads API,

While it may seem like Google has unlimited resources, they decide where they invest their time.

So, whenever something is released, trust that it is something they support and want you to believe in.

your next challenge

Deciding to learn, use, edit, and create a Google Ads script can be intimidating, but I wanted to give you a challenge.

go to Google Ads Script Developer Page and look at it.

Check out the various things you can do with scripts in your Google Ads campaigns and see the JavaScript code examples provided.

That’s it.

That is the whole challenge.

Trust me, seeing all the potential opportunities Google Ads scripts can offer, you’ll be all the more excited to learn how to code them.

Happy scripting!

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Featured image: Visual Generation/Shutterstock





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