5 PPC Certification Course Options For Digital Marketers

Whether you are someone hoping to start a career in digital marketing or a member of a marketing team looking for new ways to attract new customers to your business, you may be considering earning. PPC certificate.

Not only does it help you establish authority but what you learn will be invaluable no matter what your industry.

Even if you don’t immediately use PPC for your own enterprises, your competitors likely will. So the more you know, the faster you can grow.

Read on to see how you can increase your knowledge and skills in online advertising, which we think are the top five most valuable PPC certification programs available.

We’ll give you an overview of the course, what you’ll learn, the cost of the programs, and how to register.

1. Google Ads Certification

A Google Ads Certification One of the few standardized methods of proving a certain level of knowledge or current relevance.

course Overview

The certification proves that, as a marketer, you have gained sufficient knowledge or expertise to be recognized by Google as an expert in online advertising.

To be accredited, you must pass an advertising certification exam after going through training materials. Most marketing roles for agencies and corporations require Google Ads certification as a minimum requirement for entry-level employees.

what will you learn

Google’s training includes both basic educational information and extensive in-depth content.

The six specific Google Ads certifications include:

  • Search.
  • Show.
  • measurement.
  • Video.
  • Shopping Ads.
  • Apps.
Google Ads CertificationImage from Google, March 2022

Search ads are the most common type of advertising a company runs, so this certification is a great place to start for beginners.

Each certification training begins with the option of an accelerated knowledge assessment. Even if you feel proficient, don’t skip this part! Many of the questions in the training module are very similar to the actual exam.

Also, note that if you fail to pass a test, there is a waiting period before you can try again.


All Google Ads syllabus and exams are complete free,

In the past, courses cost money, so it’s a good idea to jump in on this opportunity while it remains free.

registration process

You will need to create an account in Google Skillshop using the appropriate account.

This could be the company you work for or a personal account you want your certification to be publicly linked to.

If you need or want to create a new account, go to your google account,

Once you have set up your account and logged in under that account only, go to skillshop And select the certification training you want to complete by clicking the Get Started button first!

2. Microsoft Advertising Certified Professional

course Overview

The Microsoft Ads certification is for marketing or business professionals who want to learn more about Microsoft Ads and Bing.

It is recommended that you download and review the study guide to prepare for the exam at your own pace.

The test is an “open book,” so you can use the study guide as you take the test.

Additionally, you will have unlimited time to complete the test, including the option to pause and resume when it is convenient for your schedule.

what will you learn

The Microsoft Advertising Learning Lab offers 2-7 minute modules that cover a variety of topics related to optimizing Microsoft advertising campaigns. Modules range from beginner to intermediate instruction.

As a Microsoft Advertising Certified Professional, you will have the opportunity to build your resume, enhance your corporate profile, and market your knowledge and digital advertising skills.

When you pass the test, you will receive:

  • Use of the Microsoft Advertising Certified Professional badge.
  • Appointment to the Member Directory.
  • An official printable PDF certificate for sharing on social media platforms.

If you score 80% or more, you will become a Microsoft Advertising Certified Professional for the entire calendar year.


Microsoft Advertising Certified Professional courses and exams are thorough free,

registration process

You will need a Microsoft account to go through the training and take the exam.

If your company has a single Microsoft Advertising Platform login, it is recommended that you link your own personal login.

You will find both study guide and exam here Microsoft’s Advertising Learning Lab,

3. SEMrush PPC Fundamentals

course Overview

The Semrush PPC Fundamentals course is designed for individuals who want to learn more about what it takes to become a pay-per-click expert or to be able to launch and manage PPC campaigns on their own.

what will you learn

The course teaches you how to create effective, successful and profitable PPC campaigns, in turn helping you avoid losing money on Google Ads. You will learn all the basics of PPC advertising.

The 5-hour long SEMrush PPC Fundamentals course includes 36 video lessons created in collaboration with PPC expert Joel Bondorowski, founder of PPC Design.

Once you complete the course (video lessons + further reading + quiz) and pass the test, you will earn a personal certificate.


Semrush PPC Fundamentals Syllabus and Exam are completely free,

registration process

You do not need a specific account to enroll in SEMrush Academy.

You can use any personal email to create an account. To enroll, visit Here And click on Enroll for Free button.

4. META Certified Digital Marketing Associate

course Overview

The META Certified Digital Marketing Associate – formerly Facebook – level test covers basic advertising concepts on Facebook, Messenger and Instagram.

Individuals with META certification demonstrate advanced-level proficiency in various aspects of digital marketing specific to META products.

If you are interested in entry level marketing jobs then you are the ideal candidate.

what will you learn

There are four resources to help prepare you for the certification exam:

  • online course, They are organized by topic and weight to show how much of the exam is focused on each subject. They are labeled Beginner, Intermediate, Advanced, and indicate the length of the lesson (average 15 minutes).
  • live training, Option to join virtual and interactive training sessions with META certified trainers.
  • study guide, Takes you through the meta advertising planning skills required for the exam.
  • practice test, 30 questions.

The duration of the official syllabus exam is 90 minutes.

After passing the exam, you’ll earn a personalized badge to digitally boost your certified status. Each badge image is joined by an explanation of what the badge represents and what the person did to earn it.

If you fail the test, you can re-appear after the five-day waiting period; However, you have to pay the registration fee every time.


There are two types of exams: Professional and Associate.

The cost of the professional META certification exam is up to $150, and the associate exam costs as much as $99, although the actual cost may vary by country.

registration process

To register for the exam (and access any preparation material) you must have a Facebook account.

If your company is part of a managed partner agency, you’ll get the option to add your company email to your profile once you’re logged in.

When you select Register, select your preferred test location (online or at the Pearson VUE Professional Test Center).

Choose the META Certified Digital Marketing Associate Certification. At that point, you will be able to take any relevant practice test to prepare for the exam.

meeting facebook meta blueprint to register.

5. Amazon Advertising Certification

course Overview

You can earn Amazon Advertising certification by completing modules in the Amazon Learning Console.

The Learning Console and Certification Program is designed for all experience levels.

The overall goals of the Amazon Advertising Certification include verifying your knowledge, highlighting your competencies, and keeping up to date with new technologies.

what will you learn

The Amazon Advertising Accreditation course covers a variety of topics – all of which will give an individual the skill set to identify a novice versus a seasoned advertising veteran.

The six specific themes of Learning Console include:

  • Advertisement overview.
  • Campaign creation.
  • Campaign Optimization.
  • Reporting.
  • Sponsored Brand.
  • Sponsored Products.
  • Store.

The duration of the official syllabus exam is 120 minutes.

If you receive a score of 80% or higher, you will earn a personalized certification badge for the specific subject to promote your certified status digitally.

The badge expires after one calendar year.

If you fail the exam, you can re-appear it after the waiting period of 24 hours. You will receive a detailed description of the areas of improvement.


Amazon Advertising Certification Courses and Exams are Thorough free,

where to register

Register for a Learning Console account using email and password to manage your Amazon advertising campaigns. If you or your company doesn’t already have one of these accounts, you can create one for free.

meeting Amazon Learning Console and click taking admission button to start.

For those just starting out, SEJ’s A Complete PPC Marketing Guide for Beginners is also a great resource – and it’s free.

more resources:

Featured image: thanakorn_pae/Shutterstock

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