5 Automotive SEO Best Practices For Driving Business In 2022


Whether you are managing a car and truck dealership, tire shop, or any other type of automotive business, Search Engine Optimization (SEO) is an important component of every influencer marketing campaign.

In fact, digital marketing spend has now surpassed traditional advertising in many industries, including automotive.

Since 2015, automotive marketing experts have increased their SEO budgets significantly, while spending on traditional channels such as TV has remained flat or at par. decreased across the automotive vertical.

Many shoppers start serious autosearch on websites like EveryCarListed.com or TrueCar, and spend approx. 14 hours Researching dealerships, pricing and reviews before contacting a business like yours.

What’s more, a complete 53% Number of mobile and desktop users clicking organic search results instead of paid ads.

All these statistics make one fact very clear: SEO is a bunch of tricks you can’t afford No To master in 2022.

However, automotive SEO is not a “set it and forget it” solution.

Google changes its algorithm 500 to 600 times every year.

To stay on top of these changes—and at the top of Google’s search results—you need to know what factors matter.

Ready to get started?

Let’s dive into the most powerful SEO techniques for car dealerships and other automotive businesses in 2022 – and find out how you can drive new potential customers directly to your website by being part of these practices Yours SEO Strategy.

1. Develop Original Automotive SEO Content and Include Rich Text Snippets

While a website can be a powerful tool to reach customers outside a dealership’s designated market area (DMA), it can be difficult to locate accurately. how much material to include on every page of your website.

You may have heard that Google gives priority to pages that have 1,600 words or more — and while that’s certainly true for long content like blog posts, most visitors aren’t going to read more than a few hundred words per page.

However, Google prefers longer word counts for in-depth content like automotive blog posts.

While estimates vary, most experts place the ideal blog post length between 1,500 and 2,400 words.

As a general rule, marketers agree that you’ll be safe with a length of about 1,600 words per post, give or take a few hundred words.

Posts of this length generally perform better than shorter posts, as long as they are original, unique and relevant (more on this under Technique #2 below).

And surprisingly, this result applies to all business types, including car dealerships and other automotive companies, and to all geographic locations around the world.

When posting blogs and setting up web pages, you’ll want to make sure your web developer or SEO expert is involved rich snippets,

Rich snippets are bits of code that tell Google what text to display when a page is summarized in search results.

In combination with schema markup (described under Technique #4 below), rich snippets will ensure that your pages stand out from the crowd, with engaging messages enticing customers to click through.

2. Incorporate Video SEO into Your Marketing Strategy

If you are in the car business, you know that video SEO is essential for reaching potential customers.

After all, car dealerships are one of the most popular categories on YouTube.

And since YouTube is the second largest search engine, it’s important to make sure that your Videos are optimized properly To appear in search results.

Studies have shown that Internet users are more likely to watch a video than to read a block of text. By optimizing your videos for search engines, you can dramatically increase the chances of them being seen by potential customers.

Furthermore, videos are also more likely to be shared on social media, which means they have the potential to reach an even greater audience.

Luckily, you can follow some simple tips to improve your car dealer video SEO.

  • First, make sure your videos are keyword-rich, Use relevant keywords in your title and description to help your video rank higher in search results.
  • Second, keep your videos short and sweet, No one wants to see a long, boring car ad. Aim for two minutes or less.

3. Make sure your entire site loads beautifully on mobile devices

by 2022, over 57% (above 12 billion searches) of all online traffic comes from mobile devices such as smartphones and tablets.

However, the average bounce rate is 51.6% for mobile users, This can happen when a page fails to load properly on their device – and most of those customers never come back for a second glance.

In other words, between 18,000+ Car Dealerships And other automotive businesses in the US that fail to take mobile searches seriously are Sacrifice more than half of their potential customer base,

That’s a lot of profit margin to leave on the table.

The good news is that you can capture that market share for your own automotive business by deploying a gorgeous mobile version of your website.

A reasonably skilled web developer can ensure that your site automatically detects mobile browsers, recognizes each user’s screen dimensions, and optimizes each page to appear tailored to that individual’s performance. .

As more mobile users spend time on your site, your search rank will soon increase.

4. Add Autodealer Schema and Claim Your Google Business Profile

Lately, you may have noticed that large detailed information boxes about local businesses are showing up at the top of your Google search results.

These business profiles automatically pull in a company’s information Google Business Profile And display color photos of the business, a map with directions, and details like open times, contact information, and even popular times of departure.

You can set your own big colorful box Claim your free Google Business Profile (GBP) – Which only takes a few minutes.

Next, ask your web developer or automotive SEO expert to add schema markup to the most visited pages on your website.

Schema markup code tells Google how to organize and display the information it finds on your site, such as images, street addresses, opening hours, and rich text snippets (described in Technique #1 above).

In particular, make sure you add autodealer schemaWhich Google will use in conjunction with your Google business profile to create a display box that will draw attention to the top of potential customers’ search results.

Once you’ve set up your Google Business Profile, don’t forget to ask every happy customer for a positive review.

will review positively Boost your local search rankingContribute valuable social proof to your profile on search pages, and grow to measure the likelihood your business will appear in search results on Google Maps and other GPS apps.

5. Leverage Strategic Relationships for Link Building

The more third-party sites link to your pages, the more trustworthy and relevant your business is to Google, especially when those inbound links come from relevant keywords.

Inbound links, also known as “backlinks,” serve as the cornerstone of an effective link-building strategy, which can drive a flood of organic search traffic to your site if done efficiently.

The principle is simple: Reach out to the owners of the businesses and other organizations you work with, and ask them to link to specific pages on your site.

For example, if you want to drive traffic to a page titled “Miami Florida BMW Dealership”, you can ask a local auto parts distributor to add a link to their website and explain how to do so. would benefit.

Obviously, link building can take some finesse.

Starting from Inbound link request from businesses and organizations in your local area Google values ​​their opinion a lot when it comes to backlinks.

For example, consider asking for inbound links from local charities and the sports teams you support and the suppliers you work with.

In short, it doesn’t take long to update your automotive SEO strategy for 2022 – just some basic content, video and mobile optimization, Google business profile management, Autodealer schema, and link building.

Master these techniques, and capture the lion’s share of the automotive market in your local area.

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Featured Image: iQoncept/Shutterstock





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