4 Key Areas Of International SEO Focus For Entering A New Market


It makes sense that businesses successful enough to rise to the enterprise level might one day go international.

For the business owner, this is an exciting and intimidating prospect. You have a chance to bring your brand and your offerings to customers from different countries.

On the one hand, this effort will be about repeating the success you have achieved in your own country.

On the other hand, marketing yourself in the United States will be different from marketing yourself in France, Germany, or Australia.

Your website will play a big role in serving your international customers, which means international seo Necessary.

At the most basic level, practicing international SEO means targeting specific countries and languages ​​on your website.

But it’s not enough just to have those pages out there for international users to find. How will you optimize for better placement and greater visibility on Google and other search engines?

Make sure you are focusing on these 4 fundamental areas of international SEO to give your site the best possible opportunity in new markets.

1. Establish the Correct URL Structure for International Pages

Enterprise and large scale websites will have a ton of pages, possibly hundreds or even thousands. Those product and category pages add up fast when you’re in the e-commerce market.

If you want users from another country to find what they want on your website, one of the first steps you need to take is to build your international pages for the right audiences using the appropriate content. country-coded URL structure,

Take this example.

Let’s say you’re a US-based online consumer electronics retailer, and you’ve done research to show that you stand to increase your profits if you expand into the UK market.

You’ve already done all the SEO for your US-based pages, but now you need to build and optimize pages for a British audience, i.e. pages that Google will turn to users searching from the United Kingdom.

The first and perhaps most important step is to create a British-focused web page built with URL structures that show that the content is intended for UK users.

You can do this a few ways. Many international websites choose to country-code their international URLs with a ccTLD, which would be “.uk” in this example.

Other options include making:

  • a country-coded subdomain (uk.websitename.com).
  • a subfolder on your original website (websitename.com/uk).
  • Another domain altogether (newwebsitename.com, optimized for British users only).

You have to decide for yourself which method is best.

For example, you may believe that setting up a separate domain for each new country you expand to is a bad idea. Your organic traffic data will be split between your websites, so you won’t be able to see everything at a glance.

Subdomain and subfolder routes will allow you to view international versions of your site separately, while still allowing you to aggregate organic traffic data in one place.

In any event, telling search engines what version of your website is for each country is essential to rank for the right audience. Prepare the way forward with this before you do anything else.

2. Get an all-in-one page experience for international users

Country-specific URL structures are good for getting your international pages ranked for the right audience.

But let’s say you get a “.uk” subdomain version of your site to rank for British users. Those users then visit the site and notice that you are using American English instead of British English.

It might not be a big deal right now, but it’s still a little off.

Then, upon checking your prices, those British users can only see the cost in US dollars.

They have to convert dollars to British pounds and find out what they have to pay to make a purchase. But why put your potential customers through it?

As in traditional SEO, there is a need for international SEO Consider User Experience,

Whether you are serving web pages to a British audience sharing an English language with the United States or to Italian users who speak an entirely different language, be sure to translate all of your website content for the users you want.

You can use any translation tool to do this but the story doesn’t end there.

You’ll want to lock in whether Google shows that version of your page to the right audience adding hreflang attributes your pages.

Hreflang tags are signs that tell Google the language used on the page. why is it important?

Because then, Google will show that version of the page to users who come from IP addresses that speak that language.

Of course, keep in mind that languages ​​are not necessarily confined within national boundaries.

If you create German-language versions of all your pages specifically for German-speaking people, remember that German is spoken in Germany, Switzerland, Belgium and Luxembourg.

You don’t want Google leaving those last three countries out in the cold with search results showing German-language pages only to people in Germany.

To solve that problem, you can add hreflang tags for specific countries.

In this case, you would have tags for other countries using their letter abbreviations.

Therefore, German itself would be “hreflang=de”, whereas you would use “hreflang=de-ch” for German speakers in Switzerland.

With regard to currencies, you should be sure to look into the currency options on Shopify, Woocommerce, or the platform you use to select the currencies you accept.

Ideally, you would be able to accept whatever the national currency of the target country is.

You also want country-specific resources on each translated page of your website to address user concerns about taxes, customs duties, and shipping.

3. Be Aware of International Keyword Differences

When you are a large enterprise website that is expanding to different countries, you should also be fully aware of the differences in keyword trends between countries.

Other countries have the issue of keywords appearing in completely different languages. Nevertheless, even in countries that speak the same language, the term may differ (“elevator in the United States”, “elevator” in the United Kingdom).

you can use tool Such as Semrush and Ahrefs for keyword research according to search volume in different countries.

This is where things can get a little tricky. Depending on local elements such as culture, weather, language and history, your customers may have their own generic words for things.

US Take the example of English speakers saying “bike” in casual conversation more than they say “bicycle”.

You have to take the time to research the terms used in your target countries and, if you want your pages to rank for the most relevant terms, translate them properly where necessary.

With enterprise websites and other large scale sites, this research can take a substantial amount of time. Before you commit to expanding internationally, it’s good to know that you can do so.

4. Chase Backlinks from Country-Specific Domains

The last point to cover is that, as an enterprise website attracting users in multiple countries, you want backlinks to aid in that endeavor.

If you have SEO experience, you already know the benefits of high-quality backlinks.

The caveat to remember in international SEO is that your backlinks must come from websites with the same ccTLD as the website version you are showing people to.

So, if you have a version of your site for Japan, it makes sense that most of your backlinks should be from websites with “.jp”.

It makes sense from a user-experience point of view.

Japanese users who follow those external links and find the Japanese version of your site won’t be bothered to suddenly find an English page.

Your international link-building strategy will be based on the products you sell and the market areas where you sell them. Only you will know the best strategy to get links to your pages from suitable domains.

Just think: “What type of backlinks will Google most associate with the credibility of my site?”

International Enterprise SEO needs your full attention

It takes a lot of time and effort to fix your international SEO, but if you are an enterprise business expanding national boundariesMake sure your website is working for you rather than against you.

Work into creating great experiences for your international customers, and this move could pay dividends for you for years to come.

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