30 Crazy Social Media Facts Marketers Need To Know


social media It has become an integral part of our life.

From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends, share their thoughts, find inspiration and stay updated with current events.

Not so long ago social media was a small piece of the marketing pie, but now it’s impossible to ignore. now you can get social media content In almost any marketing campaign.

And it’s no surprise that marketers are using these sites reach potential customers and increase sales.

By the time you’re reading this, there will be more than 3.2 billion images shared by social media users, 8 billion videos viewed on Facebook, and 65% of those views will come from mobile users — all in one day.

People are crazy about social media platforms. Not a crush or an infatuation, but the type of love that keeps them awake at night and interfering when they’re trying to focus – literally.

If you are a business owner or marketer Increase your company’s online visibilityHere are some facts about social media marketing that may change the way you think about these platforms and their ability to reach your consumer.

30 Crazy Social Media Facts

There are a lot of statistics for you to fill in all the details of social media, but many of them – frankly – are boring.

So why not lighten things up a bit?

you need to optimize your social media strategyAnd to do that you need some numbers.

We want to make it easy for you to enjoy, remember, and apply what we learn, so here are 30 crazy social media facts to light your marketing fire.

social media usage statistics

1. We love to share love. The average internet user has 8.6 social media accounts.

2. The number of social media users is skyrocketing 72% of adults using at least one social network.

3. Young adults were early adopters of social media platforms. However, in recent years the use of older adults has been increasing with more 50-64 year olds Using Facebook compared to those 18-29.

4. Need proof that we are a visible species? More than 3.2 billion photos and 720,000 hours of video shared today Everyday across social media.

5. 59% WhatsApp users and 53% Facebook users in the United States post content to their own accounts.

6. We spend on average 145 minutes per day on social media around the world.

social media marketing statistics

7. By the third quarter of 2020, one crore Brands are advertising on Facebook. This is a significant increase compared to 7 million advertisers in the first quarter of the previous year.

8. And it makes sense 73% Marketers believe that their social media marketing efforts have been “somewhat effective” or “very effective” for their business.

9. This includes B2B marketers who have ranked second in success to social media advertising (29%) behind paid search (33%) for producing content marketing results.

10. The advertising spend of social media in the United States was $40.3 billion in 2020.

11. According to a report by Dentsu, an . inspired by 18% Growth in social media, global digital advertising spend is projected to grow 10.1% annually.

Notable Instagram Facts We Bet You Never Knew

12. Instagram Report 50% When users see its ads on Instagram, they are more interested in a brand.

13. There are 200+ million Instagram business account. From mid-sized companies like Fashion Nova (20 million followers) to large corporate giants like Nike (90 million followers), it’s the perfect social platform for visibility and engagement.

14. There are over 2 billion Monthly active users on Instagram.

15. Companies Predictably Use Instagram Stories or Influencer Marketing 500,000 active influencers Who is only on Instagram.

16. Instagram users spend 30 minutes every day On Instagram. And for any brand, this type of social media usage is a marketer’s dream.

As an example, the fashion brand Adore Me looked at great result With your influencer marketing campaign on Instagram and Facebook.

Content shared by influencers had a two times higher click-through rate, 7% higher sales conversion rate, and 37% lower cost per incremental purchase than traditional creative ads.

YouTube’s grip on social media users and how to use it to your advantage

17. YouTube is responsible for more than 25% By volume of total worldwide mobile traffic.

18. It’s no surprise that social media users upload 500+ hours Every minute of content! That’s more content than ABC, CBS, and NBC combined, and enough to keep you hooked to your screen—just what marketers need.

Not only that, these broadcast networks also now use social media (YouTube included) and it is no surprise that they do.

Why?

19. youtube is 2 billion Monthly active logged-in users worldwide. It makes it look like the whole world is on YouTube; You are most likely still on YouTube today.

Brands like Nectar tend to use YouTube ads Increase Brand Visibility, After developing video ad creative ready for display, resulting in a 382% increase in brand interest.

Attractive social media statistics of Tiktok

20. On average, TikTok users in the US spend 68 minutes a day on the website; The 50-minute 15-second video is soundtracked by a music clip. For the most part, the content revolves around lip-syncing, dancing and comedy skits. It mostly attracts the youth.

21. TikTok has the youngest user base among all social media sites 68% 28% of users under the age of 30 and under the age of 18.

22. This is a major reason why TikTok grew its year-over-year revenue $1.9 billion in 2020.

Looking at these statistics, the potential of social media marketing is staggering.

23. Here is a platform that is dominated by youth and it is available 154 Countries Whole world. Surprisingly, marketers are catching on.

This is where you go to find a young, active global audience, exactly what Mango needed for its fashion brand.

Mango’s TikTok strategy that earned 14,000 followers

When Spanish fashion brand Mango needed to create more awareness, they turned to TikTok’s TopView – an advertising tool designed to present your videos as soon as users turn on the app.

top view Ads are 60 seconds long, full-screen, and play automatically with sound.

For this reason, Mango uses the tool to showcase international influencers in their organizations. Their videos featured official music and a call to action asking viewers to join the Mango community.

game-changing results

As of the first day of going live, Mango’s video had an engagement rate of 17.1%. A few days later, the brand looked amazing 1,900% increase In followers, there are 700 to 14,000 tiktok followers.

A statistics-backed example of how to use social media.

Facebook’s Excellent Open Rates You Need to Know About

24. Businesses Ended on Facebook Messenger 20 billion messages with consumers per month.

25. Facebook users spend 34 minutes Checking their feed a day, responding to notifications, and replying to messages.

26. 49% The number of Facebook users logged into the network multiple times per day.

27. But that’s not all: 41% American social media users use Facebook to share engaging content while 25% of them like the company’s posts.

28. It’s no wonder there are more than one crore advertisers on the platform.

29. Of the ad clicks generated by these advertisers, the more 18% One of the American adults completes the purchase.

30. All the promising effects for the marketer looking to create an ad for Facebook 81% of users With income between $60,000 and $70,000.

It is these social media facts that inform a digital marketer’s decision when choosing a platform.

And, when you want to generate leads, build brand awareness, or increase conversions, you need a platform that created For work.

My English School’s Smart Facebook Strategy

luigi sagueri, Founder and CEO of My English School needed an efficient way to generate leads for 33 My English School branches across Italy. Not only that, he needed to convert those clues into conversions.

This meant finding people who were interested in learning English and who were likely to enroll.

Sguerri decided to use Facebook to leverage the platform’s ability to target a wide but relevant range of potential customers, encourage action, and guide potential customers through the customer journey.

strategy Three campaigns targeting different audiences and throughplay billing were included.

  • Mobile-friendly videos target people within 10 km of any branch.
  • Lead ads targeted to travelers, travel professionals, and people interested in travel.
  • Conversion ads targeted teens as well as people aged 55-65 and interested in languages.
  • throughplay Billing made sure they only paid for the videos they watched.

results within a month

My English School Strategy Earned Them 4,000 Quality Leads Within a month and at less than half the price of previous years’ campaigns.

That was twice as much as the previous year, 58% cheaper, and the company’s best performance to date.

Summary

Social media is constantly changing, and it’s critically important to your digital marketing strategy.

The first step is becoming familiar with these social media facts and some of the successful techniques that have been employed.

However, there is much more that goes into making a successful digital marketing plan,

For example, you may need to understand each platform’s different strengths and weaknesses or the best ways to use them.

Just showing off is not enough. You also have to understand the rules of the game and know how to rise above the competition.

These 30 Social Media Facts Are Just a Jumping Point. What you do with this information is entirely up to you, but we know we’ll see some pretty impressive results.

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Featured Image: Darko 1981 / Shutterstock





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