12 Essential SEO Data Points For Any Website

Customizing the website according to best practices is a starting point.

Once the site is published, the next process of monitoring and improving performance based on the data unfolds.

The key to success is choosing the best SEO data points.

Here is a collection of 12 data points to consider that will help improve all areas of your SEO.

1. Core Web Vitals

Core Web Vitals (CWV) are a set of metrics that represent what the page loading experience is for site users. CWV metrics are also a (modest) ranking factor,

The importance of CWV goes beyond being a ranking factor. It helps to optimize the site for speed, which is Known to influence factors such as conversions and earnings,

2. Server Speed

Website server speed affects how fast pages are rendered and how many of them can be rendered at the same time.

This is one of the few conversion- and sales-related variables that can be easily controlled.

Shared hosts may have hundreds or even thousands of websites competing for the same limited amount of resources.

While sharing is fine to begin with, be prepared to grow to a faster host as soon as the site gains traction and begins to succeed.

In some cases, 500 error response message A sign that the server is running out of resources, and it is time to upgrade.

Managed WordPress hosting can be somewhat restricted in what plugins are allowed to be installed.

But the trade-off is that, because resource-hogging or unnecessary plugins are not a problem, there is more server power available to everyone.

There are many flavors of web hosting – from shared and shared premium to VPS, cloud and dedicated.

There is almost always someone who can say something good about a given web host and someone else who can say something negative.

Sometimes, it can boil down to matching the level of server control you’re willing to pay to what you’re capable of handling.

If you don’t know anything about server management then something with a simple control panel is the best way.

3. Publication Frequency

people want a lot quality material, and they want it all the time. The more content that is published on a daily schedule, the better.

Publishing a large bunch of content and then saying the website is done is tempting.

For many types of sites, especially one that publishes articles, a website is never done.

There is no “set it and forget it” in terms of content.

This means that the road to success is paved with the constant creation of more content, always more and as often as possible.

It’s not really about generating content that is ten times better than the competition.

It’s just about generating quality content on a regular basis and doing your best to provide readers with what you believe they want.

The road to success is almost always through publishing as much quality content as possible.

4. Number of pages indexed

If Google is not indexing your pagesThis could mean that there is something wrong with your content and/or the entire website.

Search Console Index Coverage Report Provides data on indexed pages, including searched but not indexed pages.

If you find that your content is not getting indexed regularly, this is an opportunity for improvement.

It’s not a bad thing, and it’s not necessarily a technical issue that’s easily fixed.

Content problems can be hard to spot because it’s hard to objectively look at the content itself.

Examples of content problems:

  • Content is the same as what has already been published.
  • The material is thin (Screaming Frogs provides word count data).
  • The content is poorly written.
  • The content is not focused enough on the topic.
  • Overall, the quality of the site is poor.

5. Search Console Impressions

Search Console shows how often your site appeared in search results for different keyword phrases. In Google Search Console this data point is called impressions,

It’s tempting to open the search console to see which keywords are performing best and enjoy the warmth and sunshine of a job well done.

But it’s a waste of time.

Low ranked keyword phrases are where your time is best spent. Always focus on your bottom keywords as this is where areas to improve can be found.

Some of these opportunities are quick wins, which means it is relatively easy for these phrases to improve rankings.

For other more competitive phrases, it may be that there is nothing wrong with the content except that it needs more links.

6. Excessive Scrolling

excessive scrolling is a user experience data points Provided by Microsoft Clarity.

Clarity is a free user experience analysis program that is low impact and GDPR compliant. It comes with machine learning that can alert publishers to problems, and provides a variety of metrics that show user behavior on a site.

Content is your most important ranking factor,

Excessive scrolling metrics are a flag sign that content needs improvement.

Anything that makes your content better is helpful for SEO.

7. Reading Behavior

reading behavior There is another Microsoft Clarity data point.

This metric shows how many readers are engaged and how many have left the webpage on the headline.

Pages with unusually high abandonment rates are in need of improvement.

Reading behavior data points show you which pages need improvement. This is valuable information.

The way Microsoft Clarity points out content that needs improvement is similar to employing a junior SEO who works full-time to create site audits on a free budget.

8. Scroll Data

Scroll Data Microsoft Clarity Metric Very important because it shows how far the webpage users are scrolling.

Identifying where visitors are leaving a page on a webpage can help debug a technical issue or perhaps an issue with the content.

9. Missing or Duplicate Meta Data

It’s easy to drop the ball and roll out a website with no customized meta description or title tag.

Duplicate or missing title tags and meta descriptions are particularly bad and surprisingly common on websites.

Screaming Frog offers Missing/duplicate meta description and title tag data points,

Screaming Frog has a free version that crawls around 500 pages. So, if you are just starting out, give Screaming Frog a try.

10. Image Size

This is a data point related to speed. Mobile data bandwidth may be barely usable.

Even if a site is served on a fast web host, large images pile up like cars on a one-lane freeway exit ramp when accessed by a site visitor’s mobile browser.

Image size is one of the easiest things to control, yet one of the variables that many sites ignore when optimizing.

According to HTTP archive dataFor the one-year period between 2021 and 2022, the average average of images per page for the top 1 million websites is 751 KB.

Amount of images per page for Same time frame for WordPress sites That’s a whopping 1,116.0 KB – that’s over a megabyte of images per page!

Mean Image Size Per Page for WordPress SitesScreenshot from the HTTP Archive, May 2022

How big should your image size be? As small as you can make them.

Just remember these tips:

  • Photographic Images – Save as JPEG.
  • Illustrative Images – Save as PNG.
  • Avoid superimposing text on photographic images.
  • Avoid images with a lot of detail, such as trees with thousands of leaves.
  • Avoid illustration images that have gradients.

An easy way to shrink images is to render images in a new webp format,

Screaming Frog provides image size data For each image on your site. The tool is configurable to flag whatever target size you deem appropriate.

11. Backlinks

While backlinks are one of the most important ranking factors, it is not necessarily the deciding ranking factor in today’s search algorithms.

Search algorithms increasingly use links as part of a ranking algorithm to produce a set of candidate pages to list in search results.

But, another layer of relevance can be applied that re-ranks search results for things like relevance, user intent, geographic location, and user expectations, to name a few reasons.

is the use of a modification factor or a modification engine not new – It has been for at least 10 years.

so while Links are a Highly Important Ranking FactorLinks are not necessarily the deciding factor.

This is not to downplay the importance of the link, but to clarify where it stands in terms of importance.

Backlink data is available in Google Search Console.

12. Earnings

Earnings may not initially sound like an SEO data point, but it is.

While earnings is the whole point of SEO, earnings is a data point that can work in conjunction with other metrics, such as traffic and keyword rankings, to tell the full story of what’s happening. This enables the publisher to make more accurate decisions.

Earnings show the profitability of the subject

Earnings are an indicator of whether your topic is attractive or not.

Some topics have a huge amount of traffic.

But, some of those same themes can have low profit margins, which can have a negative impact on affiliate commission rates and advertising revenue.

Sometimes, keyword phrases with less traffic are more profitable.

Earnings sync with SEO metrics

Earnings can indicate whether something has changed in traffic or rankings and can contribute to an understanding of what those changes are.

For example, it’s not uncommon for traffic to drop when earnings remain stable or improve.

This can mean that less relevant traffic is coming to the site, leaving behind the most relevant (and profitable) traffic.

should you panic? Maybe not.

It could be that the page was not really relevant to the query, which means that it may be useful to create a new page to target the lost keywords.

This can happen with pages that rank for multiple, different but related keywords, such as if a page ranks for plumbing, bathroom installation and kitchen fixtures and loses all keyword traffic except plumbing .

earnings and consumer demand

Earnings can help signal if consumer demand has changed.

With a steady decline in traffic, the keyword ranking may remain the same as that reflected in the revenue.

What’s going on in this scenario is that consumer demand has changed.

This usually occurs with the introduction of a new product model and sometimes with the introduction of a disruptive new product or service.

SEO Data Points

There are many SEO data points, but the 12 mentioned here are, in my opinion, the most important.

There are many more data points that may prove more useful for your situation.

What’s important is to think about what can prompt areas of improvement, identify the causes, then make improvements.

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Featured Image: Khosrow/Shutterstock

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