10 Key Client Questions To Inform Exceptional Quality Content


If you create content for customers, the initial stages after they hire you are exciting.

You know the possibilities of helping them achieve their brand goals with incredible content are far-reaching: growing brand awarenessattracting more traffic, getting leads, build trust with your audience, and ultimately boosting sales and revenue.

But you can’t jump into content creation for them without first knowing the client and their audience.

you need some good backstory to help you according to your capacity.

How do you find it?

Just by asking

Fishing for better concepts with a little help from your customer

The content landscape is only getting more competitive.

In a recent study, 82% of marketers Report now that they actively use content marketing. That means you need to create better content for your customers than your competitors — because, by now, they’ve probably jumped on the content marketing bandwagon as well.

According to the Content Marketing Institute, 50% of B2B Outsource Content Marketing.

If you are the service on which that outsourcing depends, there is a lot of weight on your shoulders to fix it.

But there is a way to make it easier.

Let me tell you a little secret: You can easily come up with quality ingredients. interviewing your customers,

Even when they are outsourcing content, your customers can still be the best source of information to help build it.

An honest, timely exchange of information can steer your content creation in the right direction and even provide you with a much-needed source of inspiration.

Sailing in a Sea of ​​Great Ideas: Ask Your Client to Jump on Board

The challenge is to build a real bond with your customer. How do you do that?

The answer is simple: by knowing him.

This is where your curiosity starts.

  • What exactly does your customer do?
  • How and why do they do it?
  • What short term and long term goals are they pursuing?

After finding the most accurate answers to these basic questions, you can begin to delve a little deeper.

What concepts do your clients have in mind for the content you create?

10 surefire ways to get great content ideas from your clients

Creating high-value content for someone other than yourself is no easy task.

Nevertheless, you can kindly simplify the whole process by asking your customers to answer the following questions.

Channel your inquisitive nature, use this definitive customer-interview guide, and delve into their minds.

1. Where are you going?

Most business owners find that the journey from startup to continuous and accelerated growth is challenging and quite unpredictable.

However, that doesn’t stop them from dreaming big and setting goals.

Talk to your clients about their business ambitions.

When trying to get your first job, avoid the most annoying question you’ve probably heard a million times (ie, “Where do you see yourself five/ten years from now?”) and get to the point.

  • what are your customers aim And what are the key points they are focusing on?
  • Should the new content prompt an action, drive traffic, creation of authority In a certain industry, increase brand awareness, stimulate sales, or attract new audiences?

Each objective requires a unique approach.

2. Why Are you really doing what you do?

Next, try to establish a deeper connection with your client on a more emotional level.

What drives them to get out of bed in the morning? Why do they produce and sell napkins when they can do a million other things with their time and money?

target of discovery Passion Which fuels the daily operations of your clients.

This will help you determine what kind of values ​​you should convey through their content, not to mention gives you the opportunity to adjust your writing style based on the information your client sends you. Used to be.

3. Who am I writing for?

Writing for the sake of writing is not a very productive strategy.

Your creative process should be directly influenced by the needs, demands and expectations of your target audience. Who might be interested in what you have to say about someone else’s business?

Contact the salesperson and ask them for important details related to the following aspects.

4. Get a Customer Profile

Are you trying to start a meaningful conversation with Boomers, Gen Xers, Millennials or Gen Zs?

Before putting pen to paper you must know your customer’s target customers deeply.

A better understanding of the demographics of your prospects will help you determine what type of content marketing strategy can deliver the best results.

Next, start analyzing the relationship between the product, the seller, and the customer.

5. GET PRODUCT OR SERVICE DETAILS

How does your customer’s product or service really make a difference in their customers’ lives? What are its weak and strong points? What are the key features that enable it to beat the competition?

6. Identify Customer Pain Points

What are the most common concerns/complaints that customers express after purchasing or testing your product? How does your customer react to this feedback? What kind of customer service policy do they follow?

7. Can you provide access to testimonials, support calls, and service or product reviews?

Testimonials, support calls, and product reviews are often overlooked by content marketers who are constantly striving to link one or more concepts with real life, personal identity, the mind of the customer, or other unrelated concepts.

They rely on curation, self-interest, case studies and their own storytelling skills and end up neglecting the most important sources that really indicate how the end consumer feels.

Read (good and bad) product reviews and testimonials, listen to support calls, or benefit from a quick chat with a member of the customer service team.

These resources provide you with the strongest support possible in the battle with the average case of writer’s block.

8. Who are your main competitors (and why should they be afraid of you?)

In most industries, competition is fierce.

By understanding the relationship between your customer and their competitors, you will familiarize yourself with the target market and find the most efficient marketing strategies to reach them.

After all, one person’s failure is another’s warning sign, and one person’s success is another’s motivation.

By asking your clients to reveal their competitive advantage, you actually encourage them to define their unique selling proposition, which you can highlight in your copy.

9. What do you want your content to look and feel like?

Truth be told, it’s not always easy to come and stay on the same page with people whose success depends on your copywriting skills.

Sure, you can brainstorm an endless list of blogs, press releases, onsite content and articles, but making them engaging and relevant in the eyes of potential buyers is an entirely different story.

How do you bridge this gap? You start by talking openly with your client and asking them the following questions, which will help you identify the right format and tone for the content you are creating.

  • What content goals do you want to achieve? (for example: better brand awarenessIncreased traffic from Google, better conversion rates)
  • What makes you your ideal customer?
  • Are there any specific formatting/posting rules you would like your content to follow?
  • What are the areas and/or specific topics that should be explored frequently in your new content pieces?
  • Are there any concepts we should avoid when crafting, publishing and promoting your content?
  • Do you have any additional multimedia needs? (for example, infographics or videos)
  • What type of sound would be best for your brand, product or service? (For example, a young, fun voice would work best for teen audiences, while a professional voice would be more appropriate for companies operating in the financial or tech sector.)

10. Can you use five descriptive words to define the values ​​you want to convey about your company?

This is a fun exercise that you should try at the end of your interview.

These five words will help your customer articulate and convey the most important values ​​their brand embodies, making it easier for you to incorporate these important aspects into your copy.

Take these steps and rock it out!

Adding a new customer is both exciting and energy-consuming.

However, remember that the information you collect now will help you create better content in the long run – the type that accurately represents your customer’s brand voice, mission and vision as well as their ideal audience. Speaks with heart and mind.

That kind of content is ultimately profitable content that grows a business.

Know your customer now, ask the right questions, and you’ll build an invaluable knowledge bank that will help you better help them…

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