10 Creative Infographics & Why They Work [With Examples]


Infographics are now common in marketing strategies. In fact, 45% Marketers are already using this medium, and 38% plan to use it for the first time in 2022.

However, despite their many benefits – for example, increasing more engagement on social media – infographics are not used as much as they could be in marketing.

This may be due to a lack of marketing team designers or insufficient ability to design or promote campaigns with infographics (reserved for select strategies).

Despite the challenges of creating them, I firmly believe that infographics are worth the effort.

Not only will your brand stand out from the standard of the feed, but you will better pass on values ​​with the power of your brand message and design.

Infographics help establish your brand as experts in the field and can improve your visibility multimedia searchAttract high-quality links, and attract new leads.

Check out 10 infographic benefits below and inspire yourself with examples of infographics done right.

1. Give the appropriate dimensions to the size of the data

Only numbers do not carry their weight in plain text.

This infographic by D’Filippo uses wartime poppy to represent the death count of wars since the 20th century.

Hosted on a standalone website, the user scrolls down to an interactive infographic, which can zoom in on a specific time period to view the conflicts separately.

This type of design has a big impact on the actual size of the data and the audience regarding the results.

inspiration for businesses

Businesses can inspire themselves with this poppy field to create data-driven, interactive infographics, which allows them to fully understand the impact of their work.

For example, a factory might design an infographic of its supply chain in a similar vein, either representing its development throughout history or as data points spread across the globe on an interactive map.

By turning your data into an interactive asset, you increase engagement and aid the learning process with a “hands-on” experience.

2. Engage in Visual Storytelling

In this design, Trobaugh designs “B2B sandwiches” to showcase all the inventions by industries that make your lunch perfect.

By featuring an invention behind each ingredient, the infographic achieves its goal of proving how B2B companies are essential to modern-day items that we take lightly.

inspiration for businesses

Think of a metaphor/analogy to describe the benefits of your brand.

This way, you make it easier for your reader to understand the topic.

Since the sandwich is such a familiar food, it serves as a gateway to the rest of the copy, detailing B2B inventions and their origins.

3. Break down scientific data

The data itself is persuasive, but it makes your point even better when coupled with illustrations.

In this infographic, 13 data-backed reasons make a solid pitch on the effectiveness of this medium.

The icons and copy are crisp, making it shareable and a great example of branding by the studio.

inspiration for businesses

Convert lists to infographics whenever possible, as this increases engagement.

This type of content works wonders on social media and can be shared by sales representatives to start a conversation with leads.

4. Drive effects with (intentional) complexity

This infographic looks like it came straight from Waldo’s book—and so it’s perfect.

It may be a lot to take in, but it represents the complexity of book publishing, clearly labeling all the steps until a book hits shelves.

By following the arrows in the design, it’s all easy to understand — and admire the effort — put into book publishers.

Simplicity is often touted as a best practice for engagement, but sometimes enticing the reader with unique imagery is exactly what will make your infographic out of the mundane on their feed.

So, if you’re dealing with a complex topic, consider creating a complex infographic that engages your readers from start to finish.

inspiration for businesses

Most companies, especially B2B, have a complex production process that will work well in this format.

By showing how you make your product, you prove the effort you put into it and the value of your service.

5. Teach 101s in Just a Few Minutes

This infographic contains a breakdown of the most popular programming languages ​​for beginners, including SQL, Java, PHP, and C++.

With the conclusion of further learning resources, this is a great asset to the students and those tapping into this market.

inspiration for businesses

Demonstrate authority by teaching industry newcomers with an easy to share infographic.

Content 101 works in any market, and this infographic is ideal for social media ads as well as SEO content for the awareness stage.

6. Pitch Your Product

In this infographic, Tower Electric Bikes displays the safest places to cycle in America with a simple color and scoring scheme.

In this way, the brand takes a stand toward bike-friendly city planning, but it also promotes its product as an option for those who share that belief. This is a clever example of content that promotes a brand through education.

inspiration for businesses

Use research to support your stance and how your product is part of the solution to a social problem.

When people see your product as beneficial for the “greater picture,” it aids your Corporate Social Responsibility (CSR) goals and increases brand awareness.

7. Tap into Pop Culture

Digit promoted this infographic with “the cost of a good time” according to four songs from different genres (rap, pop, rock and country) to show how spending varies based on lifestyle.

With pop references, Digit showcases the value of money and the varying cost of “good times” (from $323 to over $1 billion) in four popular songs—the perfect way to promote the budgeting and investing app.

inspiration for businesses

Make your products relatable by linking them to pop culture references or trends. It evokes familiarity and makes your infographic more engaging.

Just be careful not to tap into Gen Z pop culture without doing your homework or risking a “fellow kids” meme,

8. Show how the material works from the inside

Most people have no idea what goes under the hood of a car, so why not show it how it works in an infographic?

This animated design breaks down a car’s engine into its parts, explaining how oil, fuel, pistons, and more move the vehicle.

It even has a short section at the end explaining hybrid cars.

inspiration for businesses

Show how your products work “under the hood” and increase engagement by teaching the complexity behind your processes.

It comes back to advantage #4 on this list, but unlike the complex book publishing graphic, the complexity of the motor translates into easy-to-understand animations.

9. Make reports legible

To showcase the most important findings of its report with 3000 business and IT leaders, data management platform Veeam has designed this infographic with easy-to-view data and quirky illustrations.

Presenting the key findings in this way, with a link below to the full report, makes it more shareable on social media and a major magnet for attracting attention to this industry-defining research.

Without the infographic, Vim wouldn’t have this idyllic gateway into what would otherwise be dry (yet important) data.

inspiration for businesses

Combine your quarterly/annual business reports with infographics so they can be shared on social media.

This increases engagement as social media channels prioritize images over plain text. It also “pitches” the data to entice the reader to download the full report for the full story.

10. Inspire and Call to Action

PlanGrid designed this infographic to show how mobile apps increase productivity in an effort to digitize the construction industry.

The graphic follows this format:

  • problem (Declining productivity in the last 57 years).
  • Solution (Category of use for mobile apps).
  • social proof (Statistics of technology based construction companies).

This schema inspires action by the public with a well-known format and a call to action Finally to go to PlanGrid’s website for Mobile Business Apps.

inspiration for businesses

Follow this “problem, solve, social proof” format in an infographic of your own to pitch your products and explain their problems.

In the end social proof seals the deal, proving that your products are trustworthy with data or testimonials.

This is a great infographic for nurturing the cadence, as it can warm a lead toward your offerings, and even provide the opportunity for a quick sales call.

final conclusion

Based on these 10 examples, each with their own major benefits, here are my takeaways for businesses that want to incorporate infographics into their content strategy:

Complex topics are ideal for infographics

Are you working on a complex topic that would take pages of copy to fully explain?

An infographic can facilitate understanding by using images to guide the reader through the data for better understanding.

Anytime you write content and see it getting complicated, consider contacting the design team in a nutshell.

This will make the subject easy to understand.

Don’t Create “Same Old” Designs

Many of the designs here, such as examples #4 and #8, make clever use of imagery to capture attention and guide the reader through the content.

If your goal with infographics is to drive engagement, the best way is to regularly go ahead and publish creatives that stand out from the competition.

Create long-form infographics

Most of the infographics on this list aren’t afraid to go long, diving as deep as necessary to get your message across.

Don’t worry about low engagement due to long content; If the design is good and the information is insightful, it will keep the reader hooked till the end.

Take Example #3, which has 13 scientific reasons why infographics are attractive.

Nothing goes against data intensive content, and the infographic itself is an example of a compelling, long-lasting asset.

Explore themes your audience can identify with

In the end, pop culture, metaphors, and trends are the elements that make your infographic more appealing.

These topics are ice breakers, as they introduce your audience to something they know before presenting the unknown.

Therefore, whenever possible, try to locate popular topics in your infographics.

Just be careful to maintain a brand image while doing so, and choose trends carefully.

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Featured image: Unitone Vector/Shutterstock





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